Experian Briefing

• Introduction• Evolution of data on mobile• The power of RTB and data• Experian• Back to work…

Introduction

• Very excited to be here today talking about imminent launch.

• Sneak preview of a mobile first.

• Integration currently underway with launch expected late Q4.

Evolution of data on mobile

The data available on mobile has always been rich, and unique…

• Device information• Connection information• Browsing information• Location information

But unique challenge

Identifying and targeting user segments without cookies is difficult…

• Site / app / channel buy• Proprietary device

identification• 3rd party device

identification• Location

The power of data and RTB

Experian and StrikeAd

Making the data work

Mosaic data is geographically static whereas users are mobile.How we will ensure that we are accurately target consumers.Looking forwards we will build confidence and tie segments to devices.

©2013 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited.Experian Public.

StrikeAd Breakfast Session

Colin GrievesHead of Strategy & Propositions Experian Marketing ServicesNovember 2013

11©2013 Experian Limited. All rights reserved.Experian Public.

Unique data differentiation in Experian segments

Yottabyte’s of data linked to consumers,

connected to all channels.

1 billion individual data points each month

12©2013 Experian Limited. All rights reserved.Experian Public.

TargetingSegmentationInsight

Bringing consumers and brands closer together

To Drive

Across All Channels

Our Vision is 360° Online + OfflineProvide the richest, most descriptive data available on cross channel consumers

13©2013 Experian Limited. All rights reserved.Experian Public.

4 year track record in display

Deep expertise in consumer and

spatial data & its application to

digital markets

Over 100 advertisers regularly using Experian data

And now extending our expertise in the Mobile Space

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So – what is this thing

called Mosaic?

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Mosaic brings data together to create a common language used by 1000’s of UK & Global companies

15 Groups One Mosaic67 Types

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Planning your audience is easy

Select from a wide range of segments to define your Mosaic audience

- Demographic- Lifestyle behaviour- Financial behavior- Vertical propensity

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Andrew Morsy…E11 2LW

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Steve PereiraNW6 1NU

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21©2013 Experian Limited. All rights reserved.Experian Public.

Please contact us for more information

www.experian.co.uk/mosaic

marketing.services@uk.experian.com

@ExperianMkt_UK

0845 234 0391

www.experian.co.uk/marketingservices

Thank you

gavin@strikead.com @gavjs