Post on 14-Apr-2017
transcript
STRIKING CONVERSION OPTIMIZATION GOLD
BETTER DATA MEANS A BETTER BOTTOM LINE
@DANIELMCGAW #EFFINAMAZING
@DANIELMCGAW
WHAT TOOLS COME TO MIND WHEN I SAY AB TESTING?
@DANIELMCGAW #EFFINAMAZING
@DANIELMCGAW #EFFINAMAZING
WHAT TOOLS COME TO MIND WHEN I SAY AB TESTING?
@DANIELMCGAW #EFFINAMAZING
WHAT TOOLS COME TO MIND WHEN I SAY AB TESTING?
THESE TOOLS ARE GOOD AT TWO THINGS
@DANIELMCGAW #EFFINAMAZING
1. BUILDING VARIATIONS OF A PAGE QUICKLY
@DANIELMCGAW #EFFINAMAZING
2. PUTTING VISITORS INTO THOSE VARIATIONS
@DANIELMCGAW #EFFINAMAZING
OK, YOU MIGHT SAY . . .
@DANIELMCGAW #EFFINAMAZING
OK, YOU MIGHT SAY . . .
“THEY TELL ME THE WINNER AND STATISTICAL
SIGNIFICANCE OF THE TEST”
@DANIELMCGAW #EFFINAMAZING
THIS IS KINDA TRUE
@DANIELMCGAW #EFFINAMAZING
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@DANIELMCGAW #EFFINAMAZING
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DO YOU MEASURE YOUR AB TESTS IN YOUR ANALYTICS TOOL?
@DANIELMCGAW #EFFINAMAZING
WTF?
DO YOU MEASURE YOUR AB TESTS IN YOUR ANALYTICS TOOL?
@DANIELMCGAW