Structural  Experimenta0on:  An  Emerging  

Model  for  Leading  Social  Change  

ARVOVA  Conference  2010  

ScoA  Henderson  Managing  Director  

Everything  is  Changing  

Technology  and  the  Internet,  and  their  role  in  our  lives  and  our  society,  has  changed  how  we  communicate,  get  and  share  informa8on,  the  media  we  consume,  and  the  reasons  we  engage  with  each  other  -­‐  online  and  offline.  The  effects  of  these  changes  are  being  felt  by  all  of  us,  every  day,  all  the  8me.  

Reali8es  [3]  

 Hierarchical  and  networked  organiza8ons  have  different  DNA  

[1]  

 Incremental  change  doesn’t  work  [2]  

 Need  to  create  connected  adjacencies  [3]  

Our  Strategy  

Create  a  New  Frame  

Expand  the  Network  

No  One  Organiza0on  Owns  the  Issue  of  Hunger  in  America  

Na8onal  Data  State  Data  

Local  Data  

Private  Data  

Private  Data  

Private  Data  

Private  Data  Data  Consor0um  

Recommended Construct!

Role!

Store Data?!

Undertake Analyses!

Similar to!

Federation!

•  Creator and manager of data ecosystem"

•  Identifies and makes data available for all to utilize"

•  Sets guidelines, standards for data capture, storage, and retrieval"

•  No"

•  Yes, through collaboration with analysts and data visualizers"

•  Trade Associations"•  HHS Community

Health Data Initiative"

Federated  approach  provides  efficiencies  and  expedites  speed-­‐to-­‐market  while  opening  access  and  facilita8ng  innova8on  

Data  Visualizers  Analysts  

Federated  Eco  System  

[The  #’s]  

40,000+  unique  19,755  cans  

[Lessons]  

Movement  or  moment?  How  many  =  success?    Flee8ng  alliances  Compe8ng  interests  

scoA@causeshiN  causeshiN.com  

rallythecause.com