Post on 16-Jul-2015
transcript
GROUPON
FELIX TURCK, DAYANA DIKANBAYEVA, OLESSYA
SHKUROPATOVA, ALEX BLUM, JAMILA IBRAHIMLI,
MAXIMILIAN EISERMANN, DANNY LUDY
WHAT IS GROUPON?
• Day-to-day deals
• Local & Social
• The catch: a group of people has to purchase the
discounted coupon (a “Groupon”)
• Social media + E-Commerce
GROUPON – SOCIAL
MEDIA
64%
23%
4%
3%
2%2%
1% 1%
Social Media Network Market share
YouTube
Goolge Plus
Twiter
Yahoo Answers
GROUPON & MOBILE
SOCIAL MEDIA – THE
POTENTIAL
• Marketing research: mobile social media applications can
offer data about offline consumer movements
• Communication: two forms are possible. B2C or C2C (user
generated content), a single poste may reach hundreds of
people within a short time – the power lies with the user.
• Sale promotions/discounts: companies can offer tailored
promotions to a very specific target group at specific
times.
• Relationship development/loyalty programs: to create
loyalty programs, companies can offer frequent customers
discounts at their location.
GROUPON & MOBILE
SOCIAL MEDIA – THE
POTENTIAL
19
14
10
6
3
year 2014
year 2013
year 2012
year 2011
year 2010
Mobile Commerce Sales: 2010 - 2014 (in billions)
$ Sales in billion
GROUPONS CURRENT
STATE
15
713
1610
2334
2574
-1
420
-233
99 76-1
-390-279
-55 -95
-1000
-500
0
500
1000
1500
2000
2500
3000
2009 2010 2011 2012 2013
Revenue
Operating Income
Net Income
GROUPONS CURRENT
STATE
4143.7
52.7
year 2012 year 2013 year 2014
Number of active Groupon customers
Active customers (in Mil)
GROUPON’S
STRATEGY
• Mergers & Acquisitions
• Marketing
• 2011: Budget of $768 million
• Grow big & gain publicity
PORTER’S 5 FORCES
Power of Competitors
Power of Suppliers
Power of Buyers
Threat of New
Entrants
Threat of Substitutes
Classification of
Power and Threat
Low Medium High
Suppliers High
power
New Entrants Medium
threat
Substitutes High
threat
Buyers High
power
Competitors Medium
power