Social Business Recipes

Christian CarlssonDigital Leader and Social Business AdvocateIBM Denmark

#sbdk@chris_carlsson

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*DISCLAIMER

Engages Transparent

Nimble

Any sizeAny business

Any role Everything

People

Culture

Behavior

Change Technology

Leadership

Spices

Swedish

Small country

Social Business

Education

Marketing

Cooking

Communications

Presenting

Journalists

CommunitiesVisualization

Denmark Social CRM

Traveling

Experience

Swedish

Small country

Social Business

Education

Marketing

Cooking

Communications

Presenting

Journalists

CommunitiesVisualization

Denmark Social CRM

Cooking

Experience

Source: Bill French (1999)

“E-mail is where knowledge goes to die” (but that’s not e-mails fault)

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THERE IS NO PLANET B

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Scheduling

CRM

Strategy

Analytics

Learning

...…....

ibm.co/ceostudydkSource: Forbes.com and IBM CEO Study (2012)

CEOs get social (or…?)Percentage of CEOs using social media as a tool to connect with customers “As CEOs ratchet up the level of openness

within their organizations, they are developing collaborative environments where employees are encouraged to speak up, exercise personal initiative, connect with fellow collaborators, and innovate,” the IBM study concluded.

Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.

Don’t be the last wiener on the grill, become a

Social Business NOW #sbdk

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christian.carlsson@dk.ibm.com

+45-28 80 45 53