Succeeding at Business Awards

Maureen Frost Deputy Chief Executive

• Introduction• Why enter Business awards• Which Awards to enter• What to consider on your entry• What not to include• The Awards Ceremony• Maximising the benefits

Introduction

• Judge for Portsmouth Business Excellence Awards• Judge for South Coast Business Awards• Judge for SE region Chamber Awards• Judge and mentor Local Business Accelerator Awards• Steering Group for Inspire Awards• Awards organising partner for Winchester Business Excellence Awards

Why Enter Business Awards?

• Raise company profile• Good for staff morale• Focus on the business• Can highlight areas for improvement• Credibility with customers/suppliers

Which Awards to Enter

• Geography• Sector• Categories• Benefits e.g. profile/cash prize etc

What to consider on your entry (1)• Self complete or nominated• Criteria/eligibility• Word count/attachments• Multiple entries• Sufficient information• Equal attention to each element

What to consider on your entry (2)• Provide all necessary info• Contact points• Entering the same category again

Next steps• Presentations• Judges visits

What not to include• Reems of paper/lengthy booklets• CD’s – the judges do not have time • False information• Irrelevant points• Telephone numbers for testimonials – need to include these not give the judges extra work• Free samples

The Awards Ceremony• Check the date and attend• If a team category take the staff• Don’t expect to win!• Do expect to be photographed if you do!• Know who will be collecting the award• If you win respect those after you and keep celebrations quiet until ceremony over

Maximising the benefits• If you win issue a press release asap• If given a certificate publicly display it• If given a logo add it to your website• Use social media to tweet etc linking to the awards social media coverage• Tell your staff and customers – you shouldBe proud!• If unsuccessful ask for judges feedback onAreas to improve

Good Luck!!

TRAVEL | EXPERIENCE | CONSERVE

The Natural Travel Collection

Who we are:

The Natural Travel Collection

Wildlife Tour Operator, Winchester

Who we are:

The Natural Travel Collection

Wildlife Tour Operator, Winchester

Wildlife Worldwide, Dive Worldwide, Travelling Naturalist

Who we are:

The Natural Travel Collection

Wildlife Tour Operator, Winchester

Wildlife Worldwide, Dive Worldwide, Travelling Naturalist

A portfolio of trips to over 120 countries

Who we are:

The Natural Travel Collection

Wildlife Tour Operator, Winchester

Wildlife Worldwide, Dive Worldwide, Travelling Naturalist

A portfolio of trips to over 120 countries

Tailormade & group tour itineraries

Who we are:

The Natural Travel Collection

Wildlife Tour Operator, Winchester

Wildlife Worldwide, Dive Worldwide, Travelling Naturalist

A portfolio of trips to over 120 countries

Tailormade & group tour itineraries

3 directors + 20 staff (p/t + f/t)

Who we are:

The Natural Travel Collection

Winchester Business Excellence AwardsWinner – Online Excellence (2013)

The Natural Travel Collection

Winchester Business Excellence AwardsWinner – Online Excellence (2013)

Winner – Best use of Technology (2014)

Winner – Small Business (2014)

The Natural Travel Collection

Winchester Business Excellence AwardsWinner – Online Excellence (2013)

Winner – Best use of Technology (2014)

Winner – Small Business (2014)

South Coast Business Awards

The Natural Travel Collection

Winchester Business Excellence AwardsWinner – Online Excellence (2013)

Winner – Best use of Technology (2014)

Winner – Small Business (2014)

South Coast Business AwardsWinner – Best use of Technology (2014)

Winner – Small Business of the Year (2014)

Business Awards

• The Application process

Business Awards

• The Application process

• The Award affect

Business Awards

Business Awards

The Application process

Business Awards

The Application process• Day-to-day work : company analysis

• Business planning, future proofing

Business Awards

The Application process• Day-to-day work : company analysis

• Business planning, future proofing• Identifies strengths, successes & achievements

Business Awards

The Application process• Day-to-day work : company analysis

• Business planning, future proofing• Identifies strengths, successes & achievements• Identifies problems and weaknesses

Business Awards

The Application process• Day-to-day work : company analysis

• Business planning, future proofing• Identifies strengths, successes & achievements• Identifies problems and weaknesses• Prioritise finding solutions

Business Awards

The Application process• Day-to-day work : company analysis

• Business planning, future proofing• Identifies strengths, successes & achievements• Identifies problems and weaknesses• Prioritise finding solutions• Free advice and recommendations

Business Awards

The Application process• Day-to-day work : company analysis

Business Awards

The Award affect

• Office environment, staff morale

Business Awards

The Award affect

• Office environment, staff morale• Promotion, marketing and PR.

Business Awards

The Award affect

• Office environment, staff morale• Promotion, marketing and PR.• Client confidence, sales, new clients

Business Awards

The Award affect

• Office environment, staff morale• Promotion, marketing and PR.• Client confidence, sales, new clients• Contacts, networking and associates

Business Awards

The Award affect

Business Awards

Is it worth it?

Business Awards

Is it worth it? Win or not - Yes

Business Awards

Is it worth it? Win or not - Yes

Has it helped us?

Business Awards

Is it worth it? Win or not - Yes

Has it helped us? Win or not - Yes

Business Awards

Is it worth it? Win or not - Yes

Has it helped us? Win or not - Yes

Should you enter?

Business Awards

Is it worth it? Win or not - Yes

Has it helped us? Win or not - Yes

Should you enter? Win or not - Yes

Business Awards

Thank-you

TRAVEL | EXPERIENCE | CONSERVE