Post on 16-Apr-2017
transcript
> MARKETS:> DATA SHEET:
> SERVICES DEVELOPED:
FOUNDATION YEAR: 1933SECTOR: Optics / FashionCHANNELS: B2C with physical and online sales pointWEB: www.soloptical.netDESCRIPTION: Soloptical is a reference optical chain on the Spanish market that has over 90 centers all over the country. They are experts in lens manufacture, frame repair, image assessment and of course, eye healthcare. They offer the largest variety of glasses on the market and a wide selection of top brands for all ages, with the latest trends in eyewear fashion.
> RESULTS ACHIEVED> NEEDSDEFINITION OF AN ONLINE CHANNEL STRATEGY TO POSITION THE COMPANY AS A NATIONAL REFERENCE IN THE OPTICAL SECTOR
INCREASE IN THE VISIBILITY OF OFFERS AND THE BRAND CATALOGUE
BOOST THE LOCATION AND POSITIONING OF SALE POINTS, OFFERING THE MOST INFORMATION AND THE BEST EXPERIENCE TO THE DIGITAL USER TO DIRECT THEM TO THE STORE
OPTIMIZATION OF KEYWORD PRESENCE IN GEOGRAPHIC SEARCH RESULTS AND CORRECT POSITIONING OF SOLOPTICAL WITHIN THE COMPETITIVE OPTICAL MARKET ACCORDINT TO ITS NUMBER OF SALES CENTER
INCREASE IN THE CORPORATIVE WEBSITE FUNCTIONALITY AND ITS CHANGE TO A REFERENCE WEBSITE WITHIN THE OPTICAL SECTOR
INCREASE IN BRAND VISIBILITY WITHIN LOCAL SEARCHES
+100.000 +40%
360º+40%
VISITS TO THE WEBSITE IN ONE SEMESTER
INCREASE IN VISITS IN RELATION TO THE PREVIOUS YEAR
POSSIBILITY OF VISITING PHYSICAL STORES THROUGH 360º NAVIGATION
INCREASE IN USERS
LESS THAN 25% OF BOUNCE RATE
GOOD INTERACTION WITH THE INFORMATION OF THE WEBSITE
INCREMENTAR LA INTERACTUACIÓN Y EL Nº DE SEGUIDORES EN FACEBOOK