presents

4 steps to a successful social media marketing (SMM) strategy

Q: Can social media compete with the results you can get from PPC?

A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search

Testing 2 options

1. Hiring an employee at $10 per hour to blog, create content, and in general work to drive traffic to the sites?

-or-2. Using Google Adwords to drive targeted

traffic?

Social Media Optimization vs. Google Adwords

VisitorsCostCost per visit

SMO93,207$3,600 4¢

Adwords2,057$1,25061¢

“By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth."- The New Era of Travel Affiliate Marketing, Search Engine Watch, by Elisabeth Osmelosky

My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time (not spammed to crap) and they want overnight millions. it just is not so.- How To Choose A CPA Affiliate & My 2006 Regrets, ShoeMoney

Gary Vaynerchuk

From http://www.chrisg.com/social-media-brand/

What it is

• Builds inlinks• Builds long-tail traffic• Gets repeat visits, build consistent

consumer base• Builds mailing lists• It’s where people are on the web >

A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb

Top sites (Alexa)

• Yahoo• Google• YouTube• Windows Live• MSN

• MySpace• Facebook• Blogger.com• Orkut• RapidShare

What it is not

• Easy• For everybody• Instant

Blogs are like slow-cookers.- Affiliate Blogging and The Art of Slow Cooking, DoshDosh

How?

1. Plan2. Content3. Use a blog4. Passion

Thank you!

www.illuminea.commschwab@illuminea.com

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