Successful Facebook Marketing

By: Kim Hodgson – Schipul The Web Marketing Companywww.facebook.com/inkoluv

khodgson@schipul.com Resource: Facebook Marketing Bible

What we will cover:• Facebook Profiles• Building your Audience • Pages for Businesses • Pages vs. Groups• Promoting my Page• Facebook Events• Photos Tagging • Sharing Content • Facebook News Feed• What Now?

Profile Pages Tell your story as it relates to your brand and your personal interest.

www.facebook.com/eschipul

Make Connections

www.flickr.com/photos/27904422@N02/2622496809/

Pages

Children’s Museum of Houston on Facebook

Sharing Content

Children’s Museum of Houston on Facebook

Updating your status

www.facebook.com/tonychachereswww.facebook.com/tonychacheres

Sending targeted updates

www.facebook.com/tonychacheres

Pages are more viral than groups

www.facebook.com/tonychachereswww.flickr.com/photos/fragiletender/484538431/in/photostream/

Using Facebook events

www.facebook.com/tonychachereswww.flickr.com/photos/fragiletender/484538431/in/photostream/

People love Photos

www.facebook.com/tonychacheresSchipul Astros Field Trip

Share your content

www.facebook.com/tonychachereswww.flickr.com/photos/jek-a-go-go/3948329368/

Power of News Feeds

www.facebook.com/tonychacheres

What have we learned?

www.facebook.com/tonychachereswww.flickr.com/photos/naztrida/2862505972/

Strategy

www.facebook.com/tonychacheres

• Create your profile• Connect to build your audience• Create a page for your business• Promote the page• Share content with your audience

Thank you!

www.facebook.com/tonychacheres

By: Kim Hodgson Schipul The Web Marketing Company

www.facebook.com/inkoluvkhodgson@schipul.com

Resource: Facebook Marketing Bible