The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:

Gold Sponsors

Silver Sponsors

Session Sponsors

Media PartnerFestival Supporters

• Q – Research Software• CreaMetrix Research• TapestryWorks• Keen as Mustard• CrowdLab

• L&E Research• Schlesinger Associates• Focus Forums• eCGlobal Solutions• Revelation

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Adventures in Text

Analytics

Sue York

@1Sue3

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Strongly Emerging Technique

GRIT Spring 2012 & Winter 2013

Text Analytics in the Top 4

With

• Communities

• Mobile Surveys

• Social Media Analytics

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Uses for Text Analytics

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Uses for Text Analytics

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Produced via http://www.wordle.net/ using AMSRS 2013 Online Conference Program

Sue York, Australia

Festival of NewMR 2013 - Main Stage

The Wizard of Oz

?

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Tweeted by @Buck65 24 June 2013

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Produced via http://www.wordle.net/ using The Wizard of Oz text from Project Gutenberg http://www.gutenberg.org/

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Produced using Leximancer with some edits

The Wizard of Oz text from Project Gutenberg http://www.gutenberg.org/

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Lion

Exploring the Lion

Cowardly

Lion

Lions

Lion’s

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Produced using Leximancer Concept Profiling – Concepts: Cowardly Lion, Lion, Lion’s, Lions

The Wizard of Oz text from Project Gutenberg http://www.gutenberg.org/

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Coward

"Oh, no," declared the Scarecrow; "this Lion is a

coward."

"I will go with you; but I'm too much of a

coward to kill the Witch,“ said the Lion.

"They really are," said the Lion, "but that doesn't

make me any braver, and as long as I know myself

to be a coward I shall be unhappy."

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Courage

"Do you think Oz could give me courage?" asked the Cowardly

Lion.

"Then, if you don't mind, I'll go with you," said the Lion, "for my life is

simply unbearable without a bit of courage."

"And I want him to give me courage," said the Cowardly Lion.

And the Lion answered, "I am a Cowardly Lion, afraid of everything. I

came to you to beg that you give me courage, so that in reality I may

become the King of Beasts, as men call me."

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Produced via http://www.wordle.net/ using AMSRS 2013 Online Conference Program

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Produced using Leximancer

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Top Tips 4 Text

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Plan the Journey

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Consider the Data

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Selecting an Approach

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Know your data

Sue York, Australia

Festival of NewMR 2013 - Main Stage

It’s Iterative

Sue York, Australia

Festival of NewMR 2013 - Main Stage

We’re not in Kansas

anymore!

Sue York, Australia

Festival of NewMR 2013 - Main Stage

THANK YOU

Sue York

@1sue3

Sue York, Australia

Festival of NewMR 2013 - Main Stage

Q & A

Sue YorkGreg CoopsAsian Strategies