• “Girls, football”• “Reading books & watching films”• “Family “• “Films & Reading”• “Getting scared”• “Crickets & movies & music”• “Media, shopping, having fun & eating”• “Watching horror films, reading horror books/magazines”• “Having fun”

• “Death, horror, suspense & build up”• “Jump scares, dramatic music, close ups & fast cuts”• “Danger which is apparent, a family/children &

ghosts/dead people”• “Fighting, running & darkness”• “Fast pace movements, build up to create suspense to

make you jump”• “Creepy scenes”• “Action, creepy characters, paranormal, excitement,

jumpy scenes, tension, a hero & a good storyline”• “Violence, death, torment, threat of danger & building

tension”• “Main character & danger”

• “A lot of cutting & short scenes”• “Short scenes which create suspense, but doesn’t give the story

away”• “Fast transitions to show different scenes, shots shows emotion

from the characters & some of the dead, & comments of the film by viewers”

• “Mystery, screaming, darkness, & gore”• “Brief outline of the story, suspense, & tension”• “Horror/creepy music”• “Quick scenes/clips hinting into the storyline, tensions, suspense

building music, main character, and a killer”• “Snippets of the actual film, introduction of characters, and a

storyline”• “A lot of editing & dark colours”

• “Suspense”• “Comments from audience, fast transitions, & lots of use

of technical areas”• “Mystery, fear, & darkness”• “Fast paced movements, close ups, & tension”• “Blood”• “A good storyline & lots of things happening”• “Elements of danger, vulnerable characters, tense &

dramatic scenes”

• “Fun & happiness”• “Boring plot & no suspense”• “Upbeat music, unconventional costumes, & limited

variety of shots”• “Cliché horror movie moments”• “Upbeat non diegetic music, no suspense, & build up”• “Happiness”• “Anything that doesn’t relate to horror”• “Boring, continuous shots”• “Bright colours & small number of shots”