Menno Both – Both Social

-Former student University of Twente

-Started social media company 2010

-Working for NL fortune 500 companies

Let’s Meet Menno Both / Both Social

About me

Like Formula 1 Love to travel Italian football journalist Working together on EU projects

EU Open Government

Think about the future of Open Government We produced some interesting documentation 6 meetings over Europe http://www.opengoveu.eu

What do you want to learn

today?

Which social media platforms are

you using?

Everybody knows FACEBOOK, TWITTER

and LINKEDIN

but SOCIAL MEDIA is more……

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26-02-13

Het gaat snel ….

Dollar shave club

26-02-13

Do

Strategy?

Define goals !

Why?

Organizational targets!

Company Strategy

processtrategy

informationstrategy

… content strategy

social media strategy

… Strategy matruschka

Effing (2014) Social Media Strategy Design Framework

WHAT ARE WE USING IN OUR COMPANY

Social Media Strategy Canvas (Spil & Effing, 2015)

Partners

Activity Plan

Acties en meten

Evaluatie

Costs & Resources

Policies

Goals

Content

Channel Choice

Target Audience

Monitoring & Evaluation

Goals

• What do you want to reach?

– Exposure ?

– Engagement?

– Influence?

– Action?

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Partners

• Which partners do you need?

– For example: • Monitoring

• Content

• Etc.

Activity Plan

• What activities are you going to do?

– On- & Offline

Policies

• What policies are needed

– By your company

– By law

Content

• What kind of content?

– Text

– Video

– Pictures

Channel Choice

Target Audience

• Who is your target audience?

– Make a persona

– Give them name

Costs & Resources

• How much will you invest?

– $

– In human

Monitoring & Evaluation

• What KPI are you monitoring?

• How to make improvement ?

•Goal: Promotion Obermutten

• Print all likes on Facebook u

Obermutten Unexpected success!

What the hell?

QUESTIONS?!?!

Volg ons op: Twitter - @bothsocial Facebook - fb.com/bothsocialmedia Slideshare - slideshare.net/bothsocial

Hartelijk dank voor uw aandacht