PowerPoint Presentation

twtr: @richmulholland| www.richmulholland.com | www.cultovation.com |

The goodThe badThe ugly

STARTFINISH

(the no-conversation zone)

TheEastwood Effect

YOU HAVE TO HACK THEIR EXPECTATION ENGINE!

Lamborghini Gallardo.

Han Nan.

So on World Consumer Rights day...

...he staged a $200kprotest

A Rolls Royce doesnt break down.

4EXPECTATION ENGINE HACKS EVERYONE SHOULD KNOW.

#11ST IMPRESSIONS.HACK

0.10.

0.10.5

0.10.51

0.10.518

0.10.5187

30.10.

630.10.

63

#HACKED!

#2SERVICE.HACK

GOOD SERVICE IS DEFINED BY HOW WELL YOU DO YOUR JOB Richard MulhollandGREAT SERVICE IS DEFINED BY HOW WELL YOU DO YOUR NOT MY JOB(thats me)

#3WHAT YOU THINK THEY WANT.HACK

BEST?

FAV!

Our clients fav place.

FAVOURITE TRUMPS BEST.

#4YOURSELF!HACK

THERE ARE NO BORING PRODUCTS OR SERVICES, ONLY BORING PEOPLE DELIVERING BORING EXPERIENCES.(dont be those people)@RICCWEBBS LAW:

audience@richardmulholland.co.za

- MAKE A LASTING IMPRESSION4 wee ways you can hack expectations- DO THE not my job- FAV TRUMPS BEST- DONT BE BORING

audience@richardmulholland.co.za

twtr: @richmulholland| www.richmulholland.com | www.cultovation.com |THE PEOPLE IN THE MARKET FOR BORING ARE SPOILED FOR CHOICE.