Social Media + Video +

Podcasting for

Marketers!

By SeMe Sung

Social media are important

As of early 2009, ¾ of all US Internet users visited social networking sites (~140 million)Influential voices no longer coming from traditional sources

Social media are important

It’s like a cocktail party!

Facebook is SO important

Friend-to-friend communication

Groups and fan pages

GROUPS

In-depth, keep interested people informed

View on their own time

FAN PAGES

Less in-depth, less exclusive, but long-term

Applications

Cheap and easy

Exposure

Microblogging

http://search.twitter.com/

Personal Branding

Online actions | personal branding

Look good and be real

Connect

Pick the right networks

Optimize social network pages

Target specific audience

Be interesting

Participate

Experiment

Lots of links

Fiesta Movement

Final thoughts

Strong soc. media ties lead to stronger relationshipsTransparency and authenticityDon’t try to build hype, no creepy fake profilesNot an explicit advertising channelBe a thought leader, develop info people want to absorbCreate content right for your marketDecide which soc.net. sites work best for you and your audienceParticipate and become a valued member of your target communityA loyal following can be powerful

Video

Get to it

Target market & content

Video

Web content

Community

Flip video camera

Easy, popular

Essential tool

Getting it to your buyers

Video-sharing sites

Online video channels

Vlogging

Vodcasts

Customers submit

Podcasts

Unobtrusive

Target market

Podcasts

Be prepared

Edit

Tag

Host

Promote

Blog

Ready, marketers?

Social networking sites

Video

Podcasts