Hello.

150 year old Finnish company is treading new ground for non-wovens and in manufacturing, very exciting time and very innovative .

Suominen revised its strategy in 2012 – the goal is that by 2015 they had earned a reputation as an innovator, a change agent in its market and have an entrepreneurial spirit

Challenges

Consumer Friendly BrandBuild

CommunityEngag

eGather

Intel

Converged Media Strategy

Paid Owned

Earned

Converged

• Sponsored stories• PPC• Bloggers

• Corporate website• WLW site

• Influencers

Consumer Friendly Brand

Build Community

“98.6% of fans who like your page may never return….

Source: http://www.slideshare.net/jeremywaite/social-bakers-adobe-likecycle

Content Drives Participation

*Relevant

Content Is King… Distribution is QUEEN

PONBE

Paid Owned

Earned

Converged

Engage

Social MediaIncentives

Online Registrations

Baby & Toddler Makeup & Beauty Around the House Health & Hygiene Out & About / Pets

Follow up, segmented, detailed questionnaires

Gather Intel

Consumer Friendly Brand

Build Community

Engage

Gather Intel

www.navadagroup.com

Get in touch…www.navadagroup.com

@NavadaGroup @schtevey @JeremyForsberg