SUPER Social Media

Social Media Campaigns That Soar

to Success! Land of Lincoln Webinar #3

April 29, 2014

Get these slides here::http://sarahtpage.com/LandOfLincoln-Super-Social/

CASE STUDY#1

Facebook Sweepstakes

WHY • Create awareness of Night In Old Fredericksburg event

• Grow Facebook fanbase

• Increase Facebook engagement

HOW• Used WooBox to

create Facebook sweepstakes tab

• Required page like• Offered VIP prize

package• Promoted on Facebook

(July 1-19, 2013)• Encouraged social

sharing

RESULTS• Generated 198

entries• Shared 120 times

on Facebook• Increased Facebook

page likes by 32.5%• Weekly engaged

users increased by 140%

CASE STUDY#2

Pinterest/Facebook Contest

WHY• Inspire travel to the

Beaches of Fort Myers and Sanibel

• Increase Pinterest followers and Facebook fans

• Increase PR about the destination in general

HOW• Created Facebook contest

tab• Users created a Pinterest

“Bucket List” board• Users posted their

Pinterest board URL on contest tab to enter

• Required page like• Entrants could also opt-in

to a newsletter and share with friends

• Promoted on all social channels & Facebook ads during June of 2012

RESULTS

?

CASE STUDY#3

60 Miles in 60 Days Campaign

WHY• Increase travel and

bookings during “shoulder season” (Sept. – Oct.)

• Increase web traffic on VisitMyrtleBeach.com

• Increase reach and fanbase on Facebook, Pinterest, & Twitter

• Generate feature blog posts

• Improve readership on Visit Myrtle Beach blog

• Generate 200 contest entries

HOW• Blogger FAM trip• “Pin To Win” contest• “Trip Tuesday”

competition on blog and Twitter

• Visit Myrtle Beach blog series (50 posts on the “secrets”)

• Secrets revealed daily on Facebook and Twitter

• Microsite: “secrets” and deals at VisitMyrtleBeach.com/60days

RESULTS• Accommodations taxes

increased in Sept/Oct 2012 over 2011

• Web traffic increased 25% over 2011

• 13 bloggers wrote 38 posts and reached 1 million readers

• Reach and fanbase grew on all social media channels

• Blog garnered 4k page reads during the 60 days

• Generated 300 contest entries

CASE STUDY#4

#Ohiomemory Photo Contest - Statigr.am

WHY • Increase awareness and reach of newly created Ohio Instagram account

• Encourage followers to share photos of fun attractions and destinations in Ohio

HOW• Used Statigr.am as

contest platform• Follow @Ohiogram on

Instagram• Submit a photo of a

favorite Ohio travel memory & tell why

• Tag @Ohiogram and use the #Ohiomemory hashtag

RESULTS• 20,000 likes on photos

tagged with #Ohiomemory

• 68,000 users reached• 421 approved photos

entered• 134 participants• 10,000 contest page

views

CASE STUDY#5

Downtown Raleigh Bucket List Contest –

Instagram/Twitter

WHY • Help people discover experiences in their city

• Challenge people to actually go do them

HOW• Users complete a

bucket list item• Take a picture of the

experience• Upload photo to Twitter

and/or Instagram• Tag @DTRBucketList

and use the #DTRBucketList hashtag

• Prizes awarded for completing bucket list items

RESULTS• Over 1,000 photos

submitted• 18 people finished the

whole list• Offline Media trying to

improve future contests

• Working on improving the technology

• Beginning to market this product in other cities

CASE STUDY#6

Visit Austin, TexasTrue Austin Ask a Local Campaign

WHY• Provide a local

perspective for visitors on things to do

• Using the experts/bloggers to spread Austin’s message through their own networks as ambassadors

HOW• ACVB chose 6 locals

that represent Austin’s experience

• Visitors ask questions via Facebook, E-mail, or Twitter (#trueaustin),

• Experts answer based on their own personal experience

Q

&

A

RESULTS• Austin visitors get

great local recommendations

• In March 2013:– 68 tweets– 11 Facebook posts– 32 E-mails

• In July 2013:– 160 tweets– 8 Facebook posts– 18 E-mails

CASE STUDY#7

Instagram / Facebook Photo

Contest

WHYCreate awareness of

Bastrop’s “Buy It In Bastrop” shop local initiative

Promote the many ways to enjoy downtown Bastrop

Build a repository of photos

Increase @BuyBastropTX Instagram followers

HOWRan Dec. 1-31, 2013Contest announced on

Facebook, Twitter, & Instagram

Photos must depict shopping, food, and fun during the holidays

Must use #BastropHolidays

Weekly winnersFan vote for grand prize$200 shopping spree in a

Bastrop store

Instagram Promotional Graphic

RESULTSFacebook likes

increased 29%Instagram fans

increased 35%126 contest entries68 new photos to

promote downtown Bastrop

CASE STUDY#8

March Social Media Awareness Month

WHY Solicit positive reviews for downtown businesses and restaurants

Get the word out about what Danville has to offer residents and visitors

HOWPrinted postcards and

distributed them to downtown businesses and stores

Postcard had instructions on how to write reviews on Yelp! and Urban Spoon

Stores displayed them at register or on tables

RESULTSGot some reviewsDidn’t promote the

campaign very muchWill revisit in 2014

Can I Help?

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Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512.914.8873

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Thank You!Questions?