Supercharge your online community

transcript

SUPERCHARGE YOUR ONLINE COMMUNITY

Marc Bernstein• VP of Information

Technology

• Institute of Food Technologists

OUR PRESENTERS

• CEO & Founder• Small World Labs• Personify Technology Partner

Michael Wilson

OUR PRESENTERS

SUPERCHARGE YOUR ONLINE COMMUNITY

•Why IFT Updated Its Online Community

•How Personify Was Integrated with Community

•What the Integration Enables Us to Do

•Results To Date

•Future Plans

SESSION OVERVIEW

WHY IFT UPDATED ITS ONLINE COMMUNITY

ARCHITECTURAL ISSUES

PERFORMANCE& SPEED

CHALLENGES

EASE OF USE

VENDOR NOT COMMITTED

12UNCLEAR COMMUNITY FOCUS &

STRATEGY

THREE-HEADED COMMUNITY MANAGER

DOES COMMUNITY EVEN MAKE

JUST MOVE TO LINKEDIN?

WE CREATED A CORE TEAM

WE DEVELOPED A PLAN

OUR MEMBERS ARE SCIENTISTS

WE HIRED A CONSULTANT

Vanessa DiMauroLeader Networks

THEY TALKED TO OUR

MEMBERS

THEY DID SOME MATH

Years of Experience

AUDIENCE SEGMENTATION

Organization Size

Top “Other” Mentions:Regulatory Affairs (5)Quality Assurance/Control (5)

More Audience Segmentation

FEATURE FEEDBACK

AND EVEN…

Note: These categories are from the IFT database. There appear to be inconsistencies between the database and what survey participants self-reported.

n = varies

Analysis of those survey participants who responded “Greatly.”

A channel for regulatory and policy updates and dialogFood industry definitions, standards and regulations (e.g. food wiki)

An online channel for customer support for IFT products and services

Abstracts on selected articles and research

Information about the achievements of fellow food scientists and the ability to share your accomplishments with your peers

A way to find and connect with other food science and technology professionals in order to share information and discuss issues

The ability to access select presentations and talks online to reduce travel for continuing educationThe ability to connect one-on-one with other experts in the field

The ability to participate in and get results from industry research such as surveys around topics that matter to you

Case study information (e.g. outcomes of the application of best practices)

Best practice information (e.g. facility certification, good manufacturing processes, quality control)

Ability to comment on articles and interact with fellow food industry professionals on the article content

Access from a mobile device

Participating in Ask-the-Expert discussions

Member

Professor

Student

Emeritus

Non-Member

AND EVEN…

FEATURE FEEDBACK SEGMENTATION

DID THEY WANT A COMMUNITY?

OUR MEMBERS SAID YES

Would You Consider an Investment in a Revamped Community to be a Valuable Use of IFT Resources?

Most frequent responses CountEase of use 75Active discussions 44Relevant content 32Peer connections 23Collaboration 22Trends 19Expert connections 18Educational materials 16Networking 15Regulatory information 15Access to best practices 10Global focus 10Technical information 10Job postings 5Safe environment 4

What is the one thing that would inspire you to participate in a new, improved IFT online community?

Ease of Use!

Active Discussions

• Food safety

• Food quality

• Career advice

• International food science

• New product development

• Nutrition / Nutriceuticals

• Food chemistry

• Product development

• Regulatory

• Labeling

• Sensory evaluation

• Opportunity to share my research

• Anything IFT needs me to do

• Food safety

• Food quality

• Career advice

• International food science

• New product development

• Nutrition / Nutriceuticals

• Food chemistry

• Product development

• Regulatory

• Labeling

• Sensory evaluation

• Opportunity to share my research

• Anything IFT needs me to do

Content topics that survey respondents are most frequently willing to share information about include…

NetworkingNetworking

CLEAR PREFERENCE FOR A MORE DIVERSIFIED MEMBERSHIP

KEY EVALUATION AREAS AND SPECIFICATIONS

FOCUSED OUR EVALUATION

WE SELECTED A PARTNER

THE PERSONIFY | COMMUNITY INTEGRATION

FUTURE UPDATES

Usable By All Clients

PRODUCTIZED INTEGRATION

Better R&D Utilization Better Support for Integration Clients

BUILD GENERALIZED FRAMEWORK

Integration Plug-In Point & Click Updating

NEEDS ANALYSIS

Client-Specific Needs Future Industry Needs TURNING INTEGRATION

INTO A PRODUCT

SEAMLESS USER ACCESS

INTEGRATED PROFILE INFORMATION

INTEGRATED GROUPS

360-DEGREE DATA VIEW

INTEGRATED PERSONALIZATION

REAL-TIME & SCHEDULED SYNC

PERSONIFY INTEGRATION OVERVIEW

SEGUE TO INTEGRATION OVERVIEW

INSERT GRAPHICS: HAVING OPTIONS IS GOOD

HAVING OPTIONS IS GOOD

INTEGRATION AREA PERSONIFY DIRECT PERSONIFY WEB SERVICES DESIGNER

User Account Creation & Login Standard Personify SSO Web Service

Profile Data Synchronization Personify Base Profile FieldsAdd Custom Fields

Flexible Profile Fields ListFlexible Profile Field Data

Integrated PersonalizationPersonify Customer Role Flexible Segments Creation

Automatic Group Membership Personify Committee Flexible Groups Creation

Integrated Community Activity Personify Customer Activity Codes & Subcodes

Real-Time & Scheduled SyncUses Personify Web Services Designer

PRODUCTIZED INTEGRATION OPTIONS

INTEGRATION AREA PERSONIFY DIRECT PERSONIFY WEB SERVICES DESIGNER

User Account Creation & Login Standard Personify SSO Web Service

Profile Data Synchronization Personify Base Profile FieldsAdd Custom Fields

Flexible Profile Fields ListFlexible Profile Field Data

Integrated PersonalizationPersonify Customer Role Flexible Segments Creation

Automatic Group Membership Personify Committee Flexible Groups Creation

Integrated Community Activity Personify Customer Activity Codes & Subcodes

Real-Time & Scheduled SyncUses Personify Web Services Designer

PRODUCTIZED INTEGRATION OPTIONS

INTEGRATION DETAIL

COMMUNITY / UX

REQUIREMENTS

INTEGRATED LOGIN

EASE OF USE

INTEGRATED GROUPS

INTEGRATION OVERVIEW

DIVERSIFY THE MEMBERSHIP BASE- Members- Industry Experts- Conference Attendees- Students- Full Constituent Directory

INTEGRATED LOGIN

Return Path

Return Path Light B

Return Path

Light B

INTEGRATED PROFILE

INFORMATION

BI-DIRECTIONAL EDITING & DATA SYNC

PULL FROM PERSONIFY OPTION

COMMUNITY ONLY OPTION

COMMUNITY / UX

REQUIREMENTS

COMMUNITY MANAGER: EDITS & UPDATES

Display Only (Pull from Personify)

Personify Sync vs. Community Only

Field Help Text

Required/Not Options

Display on Profile

Field Help Text

Required/Not Options

Display on Profile

Editable By

Viewable & Searchable By

INTEGRATED GROUPS

INTEGRATION OVERVIEW

CREATE IFT MEMBERSHIP VALUE- Constituent Directory Access- Profile Data Visibility- Member Search Access (Detail)- Constituent Recognition

PERSONALIZATION: PROFILE VISIBILITY

FULL MEMBER VIEW NON-IFT MEMBER VIEW

PERSONALIZATION: MEMBER DIRECTORY SEARCH

FULL MEMBER VIEW NON-IFT MEMBER VIEW

INTEGRATED RECOGNITION

Integrated Recognition(Badging)

INTEGRATED RECOGNITION

TIERED LEVELS OF RECOGNITION

INTEGRATED GROUPS

INTEGRATION OVERVIEWAUTO-MEMBERSHIP IN GROUPS- Sections- Leadership Groups- Board of Directors

Sections

INTEGRATED GROUPS

Governance Workgroups

CLOSED GROUPS

Sections

INTEGRATED GROUPS

IFT ConnectCLOSED GROUPS

SELF-MANAGED INTEGRATION UPDATES

Personify Web

Services Designer

Small World Labs Productize

d Integration

Community Manager

Integration Updates

Personify

Personify Small World Labs

Sections

INTEGRATED GROUPS

IFT Connect

Sections

INTEGRATED GROUPS

Divisions

Other Groups

IFT ConnectOPEN GROUPSCLOSED

GROUPS

INTEGRATED GROUPS

Sections

Divisions

Other Groups

IFT ConnectOPEN GROUPSCLOSED

GROUPS

PAID MEMBERSHIP VALUE MEMBERSHIP DIVERSITY

- Started Discussion- Answered a Question- Downloaded File- Etc…

360-DegreeView

INTEGRATED GROUPS

INTEGRATION OVERVIEWKEEP EVERYTHING SEAMLESS- For the User Experience- Data with Personify

REAL-TIME AND SCHEDULED SYNC

SCHEDULED

REAL-TIME

INTEGRATION SUPPORTS USER EXPERIENCE

360-Degree

REAL-TIMEseamless user updates

INTEGRATION SUPPORTS USER EXPERIENCE

360-Degree

SCHEDULEDUp To Date Membership &

Group Directories

REAL-TIMEseamless user updates

Full page graphicCollage of many different pictures of people

doing vastly different things

OTHER THINGS WE ARE DOING

OTHER THINGS WE’RE DOING

INFORMATION ARCHITECTURE: MICROSITE VS. EMBEDDED

NEW MEMBER WELCOME WALKTHROUGH

IFT CONNECT+ GROUP

• Top 1% Contributors

• Community Strategy Discussions

• Contribution Requirements for Eligibility

ADVANCED WORKFLOWS

ADVANCED WORKFLOWS: ONBOARDING

Registration Path

Member Dashboard

Registration Path

Member Dashboard

Welcome Walkthroug

Registration Path

Member Dashboard

Welcome Step 1

Welcome Step 2

Registration Path

Member Dashboard

Welcome Step 1a

Welcome Step 2a

Welcome Step 1b

Welcome Step 2b

FULL MEMBERS

STUDENT MEMBERS

ADVANCED WORKFLOWS: LEADERS

Member of 1 Section’s Leadership

Add to Section Leaders Resource

Assign 5 Getting Started Tasks

Add Leadership

Group Admin as

Connection

Member of 1 Division’s Leadership

Add to Divisions Leaders

Resource Group

Add Leadership

Group Admin as

Connection

Add Leadership

Group Admin as

Connection

ADVANCED WORKFLOWS: RECOGNITION

Connectors 1st Connection

25th Connection

10th Connection

Connectors 1st Connection25th

Connection10th

Connection

Experts 1st Accepted Solution

10th Accepted Solution

Connection10th

Connection

Social Promoters

1st Social Share

25th Social Share

10th Social Share

Connection10th

Connection

Mentors Applied for Program

Actively Mentoring

Accepted into Program

Social Promoters

1st Social Share

25th Social Share

10th Social Share

Connection10th

Connection

Mentors Applied for Program

Actively Mentoring

Volunteers Applied for Program

Actively Volunteering

Social Promoters

1st Social Share

25th Social Share

10th Social Share

RESULTS TO-DATE

Note: Prior Community vs. New Community 2015 YTD

115% INCREASE IN NEW DISCUSSION

TOPICS

227% INCREASE IN DISCUSSION

REPLIES

54% INCREASE IN REPLIES TO TOPIC

11X INCREASE IN NEW

MEMBERS/MONTH

WHAT ARE WE THINKING

ABOUT NEXT?

MENTOR PROGRAM

MENTEE WORKFLOW

Need a Mentor Complete

Form Application

Contact Potential Mentors

Filter Mentors By

Industry Focus &

Credentials

MENTEE WORKFLOW

BECOME A MENTOR WORKFLOW

Become a Mentor

1-Click Application

Mentor/Mentee Match

Filter Available Mentees

Form Application

Filter Mentors By

Industry Focus &

Credentials

MENTOR WORKFLOW

MENTOR PROGRAM

Become a Mentor

1-Click Application

Mentor/Mentee Match

Form Application

Filter Mentors By

Industry Focus &

Credentials

MENTORING PROGRAM: CONFIGURABLE

Become a Mentor

1-Click Application

Mentor/Mentee Match

Form Application

Filter Mentors By

Industry Focus &

Credentials

MENTORING PROGRAM: CONFIGURABLE

Become a Mentor

1-Click Application

Mentor/Mentee Match

Form Application

Filter Mentors By

Industry Focus &

Credentials

Mentee Best Practices

Mentor Training Group

Marc BernsteinVP of Information TechnologyInstitute of Food Technologistsmbernstein@ift.org

Michael WilsonCEO & FounderSmall World Labsmwilson@smallworldlabs.com

QUESTIONS?

ASAE Annual Meeting

8/8 – 8/11Detroit, MI

Mission Driven

9/10Austin, TX

Nonprofit MarkCon

9/17New York, NY

UPCOMING EVENTS

Contact Jeremy Demers512.474.6400 x 22jdemers@smallworldlabs.com

SCHEDULE A LIVE DEMO

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