Post on 19-Oct-2014
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SUPERCHARGE YOUR RECRUITMENT EFFORTS VIA SOCIAL MEDIA
Presented by:
Anne Nimke & Michelle Krier
INTRODUCTIONS
Anne Nimke
30 years experience and recognized speaker in strategic HR, Recruiting, Staffing & RPO
Miller Brewing Company, Olsten Staffing, ProStaff, HRfirst, Kelly Services, Pinstripe
HR Analyst, Recruiter, CS Manager, Operations Manager, Operations VP, Entrepreneur, COO, President, CMO, Executive Consultant…TBA
Anne@thegoodjobs.com 262-510-3213
INTRODUCTIONS
Michelle Krier
17 years marketing experience Non-profit, agency and corporate experience Spoken nationally and in Europe on the topic of
social media for recruitment; crafted talent attraction strategies for companies in a variety of industries
mkrier@clearedgemarketing.com 414-617-3103
AGENDA
Audience Polls (current state, challenges) Social Media Definition How to Use Social Media for Recruiting
Why? Online Reputation Assessment Candidate Experience
Getting Started (POST Method) Examples Advanced Social Media Tactics Social Media Tools
AUDIENCE POLLS Who is currently using social media for
recruiting? How are you using?
Facebook Fan Page?
LinkedIn Company Profile?
Twitter Account? What’s been your success rate? If you’re not using social media, why not? What are the challenges you’re currently
encountering with regards to social recruiting?
SOCIAL MEDIA DEFINITION
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
-Source: Wikipedia
USING SOCIAL MEDIA FOR RECRUITING
Recruiting: The act of seeking out and engaging (someone) for work or service.
+ Social media is the use of web-based and
mobile technologies to turn communication into interactive dialogue.
Just how OLD are your recruiting methods?
1704 1876 1860 1971 1991
OCC
1992 1994 1993 2002 2004 2006
How ROBUST is your Recruitment Strategy ?Make sure you’ve got the basics covered well!
REASONS FOR SOCIAL RECRUITING
Connect with candidates where and when they are available
Develop a dialogue with candidates Be seen as an innovative, progressive
employer Promote your employment brand Open additional sources for candidate leads
and hires
SOCIAL MEDIA USAGE
SO NOW WHAT?
ONLINE REPUTATION ASSESSMENT
What is being said about your company in the online space, specifically as an employer?
CANDIDATE EXPERIENCE How easy/hard is it for someone to apply to your jobs? Is your career page buried on your org’s website? When is the last time you visited your company’s
Facebook Fan Page or LinkedIn Company Profile? Do you follow your organization’s Tweets?
Do you survey your new hires about the hiring process? What about the people you didn’t hire?
When was the last time you applied for a job at your organization?
On your career site?
On a job posting on a job board?
Via Facebook or LinkedIn posting?
GETTING STARTED
People Objectives Strategy Technology
PEOPLE Who are you trying to hire?
OBJECTIVES
What do you hope to accomplish through social recruiting? Decrease RMP spend? Establish a robust candidate pipeline? Get referrals? Promote your employment brand?
STRATEGY
Should be part of the overall Recruitment Marketing Plan
Assess internal support for resources and budget
How will you know it’s successful? Is the cost/benefit analysis acceptable? What’s your social media policy?
TOOLS
LAST piece of the puzzle – NOT first
EXAMPLES
ADVANCED TACTICS
Multimedia QR codes Online contests, games Blogs Facebook ads “Scheduled posting” services
Don’t forget:
It’s not just about posting/tweeting/sharing jobs!
ADVANCED TOOLS
Video Mobile Landing pages/SEO
ADVANCED TOOLS
RESOURCES
ARTICLES FED Manager - http://
www.fedmanager.com/article.php?ID=1129 http://davefleet.com/2010/07/57-social-media-policy-exam
ples-resources/
BLOGS http://www.govloop.com/profiles/blogs/5-ways-
governments-using
SITES US Office of Personnel Management –http://www.opm.gov/mediacenter/videos/OPM-Media-
Center/The-Social-Media-and-Government-Recruiting-Forum.aspx
QUESTIONS
THANK YOU!
Anne Nimke Michelle Krier(262) 510-3213 (414) 617-3103Anne@thegoodjobs.commkrier@clearedgemarketing.com