Post on 26-Sep-2020
transcript
John Kenyon
June 2017
Supercharge Your
Parent Center’s
Training Part 2:
Improving Marketing,
Evaluation & Results
(+Collaboration)
Flickr:
Daw
n A
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2017 Regions 4 & 6 Regional Meeting
Marketing
Evaluation & Results
Collaboration
Topics
Excellent Design Practices
Openers & Closers
Content Interaction & Facilitation
Taking Training Online
Training Part 1
Marketing
Evaluation
Measuring Results
Collaboration
Training Part 2
Marketing &
Online Promotion
Channels
Emails
Website
Registration
Confirmation
> Listen for an idea you can use for your marketing <
Transactions
Content
Conversation
WEBSITE
Updates
Driving Traffic
Online Presence Foundations
Content, Conversation, Sharing, Driving Traffic
SOCIAL MEDIA
Mobile Friendly
aka
Responsive
Use all channels wisely –
print, website,
email + enews,
social & mobile
Online: Engaging Teaser not Title & topic list
Marketing
Description
Address solutions provided,
not topic list
Participant quotes, comments
Marketing
Ideal: 3 Emails
Three Weeks Before, One Week Before, Day Before
Longer lead time is better
1st - High Level, Save the Date
2nd - Speaker or Content Featured
3rd - Tomorrow
Website
Easy to Find
Searchable
Logically Arranged
Landing
Page
Clear & Concise
Description
Searchable
Landing
Page
Registration
Avoid Lengthy Registration Forms
Registration
Avoid Lengthy Registration Forms
Inclusive Confirmation
Mobile Friendly
Social Media Sharing
Add to Calendar
How might you change:
Marketing
Emails
Website
Registration & Confirmation
Registration
Data Flow
Do your website forms generate an email?
Then you re-enter or cut & paste the information?
Anyone using Google Forms to automatically
populate a spreadsheet?
Social Media & Mobile
Social Media Sharing
Accessibility
Mobile, Text & Chat
Links
Link back to website, not other channels
Link to context information on your website
Content
60% Useful Information, Tips
40% About You –
Events, Fundraising, Advocacy
Accessibility
Toolkit –DigitalGov.gov
Accessible Design
Improving Accessibility in #SocialMedia
CamelCase for #Hashtags
#SocialMedia - #socialmedia
#DisabiltyRights > #disabilityrights
#manslaughter vs. #MansLaughter
Mobile Impact 2017
What Might You Text?
Ask
Advocacy – protests, calls to action, campaign activity
Events – reminders, tickets on sale, special codes
NOT – Give now!
SafeChat SV
Digital Crisis Counseling
Mobile Essentials
Mobile-Friendly Website & Emails
Donation page better than text-to-donate
Apps rarely a good idea
Mobile
Friendly
Website
Marketing
Social & Mobile
Reflection, Share
What ideas does this give me about marketing
&
Social Media? Mobile?
Baseline & Evaluation
Current level of:
Knowledge
Skill
Usefulness
Traffic
Clicks
Use of Trainings
Knowledge & Skills
Pre-Test to
determine level of knowledge
before training
Helps demonstrate
Improvement
Self- reported – knowledge level or content quiz
Marketing
Clicks on email/enews
Unique visitors to web page
Social Media engagement
Training Use
Unique Viewers of Video
Length of Viewing
Topic & Presenter Popularity
Share Pair
Baselines for
Knowledge & Skills
Marketing
Training Use
What we do now + what we can start to do
Report Out
Baselines for
Knowledge & Skills
Marketing
Training Use
What we do now + what we can start to do
Build on Baselines
Knowledge & Skills – Pre & Post Test
Marketing – What Motivates Action?
Training Use – Trends Over Time
How Can You
Build on Baselines?
Knowledge & Skills – Pre & Post Test
Marketing – What Motivates Action?
Training Use – Trends Over Time
Improve Results
Learning Loop
Collect and Review Data
Use to Plan Future Offerings
Share feedback with staff, presenters
Flickr:
Pedal_
Pow
er_
Pete
Averages by Topic, Quarter, Annual
Trends over Time
Standouts
Your Data
Flickr:
Nic
hola
s Babaia
n
This Exercise worked/didn’t work
People needed more time for ….
Spotlight what worked, do more
Your Data
Flickr:
Nic
hola
s Babaia
n
Baseline & Evaluation
Questions?
Knowledge & Skill
Usefulness
Traffic
Clicks
Use of Trainings
Coordination
Current State
Ideal
Realities
Possibilities
Solutions
Current State
Thinking about Parent Center Network as a whole
Describe current state of training, educational offerings
Current State
Wide variety of quality
offline & online
Inconsistency in experience, content, evaluation, feedback
Duplication of effort and resources
- curriculum development, online courses
Ideal
Doing Together What We Cannot Do Alone
Make Good Use of the Network’s Resources
Providing Consistently Excellent Training Experiences
Realities
Limited resources
Coordination Leadership
Individuality
Others?
Coordination
Training on
Curriculum Design
Content Interaction & Facilitation
Running Exercises
Coordination
Create Standards/Guidelines for
Curriculum
Content Interaction Exercises
Evaluation, Pre- and Post- Tests
Material Organization, Search-ability (Tags)
Possibilities
Given the Current State & Realities,
What is possible?
What would it look like if all the issues were solved
and there was a higher level of coordination?
Coordination
Coordinating Group
- RPTACs
- Education Expertise
Network Level Education Position (CPIR?)
- Coordinate Offerings
- Facilitate Sharing Data on Results
Coordination - Steps
Possibilities
Solutions
Marketing
Evaluation & Results
Collaboration
Topics Review
Ideas
Questions
Learning