Transforming Greater Gainesville

Strategy 1: Marketing

• Launch proactive internal and external marketing campaigns

• Refresh CEO’s brand and logo

• Develop robust digital marketing tools

• Create compelling sales and marketing collateral

• Engage public relations agency

• Place compelling advertisements

• Host six CEO announcement events annually

• Recruit Marketing/Communications Director

• Enlist marketing and communications task force and ambassadors

Transforming Greater Gainesville

Strategy 2: Enhanced Business Development

• Aggressive business attraction and recruitment by meeting with

global target audiences

• Expanding Business Retention and Expansion program

• Recruiting three Industry Directors

• Closer collaboration with State of Florida

• Assisting area businesses with international trade opportunities

• Expand Data Resource Center

Transforming Greater Gainesville

Strategy 3: Regional Growth: Ecosystem

Development and Improved Business Climate

• Improve regional business climate

• Talent alignment and workforce development

• Public policy

• Leadership Gainesville

• Innovation advocates

Transforming Greater Gainesville

Strategy 4: Expand Regional Stakeholders & Investor Relations

• Investor appreciation events

• Invite investors to announcements, ground breakings and ribbon

cuttings

• Frequent investor and stakeholder briefings and communications

• Regular newsletters, press releases and scorecards

• Comprehensive capital campaign to underwrite five-year plan

• Oversight Committee of investors to oversee project implementation

• Document regional impact of five-year plan

Innovation Gainesville Strategy Update- Supplemental Report, November 2013

Target Industries

• Plum Creek• Innovation Square• Celebration Pointe• Butler Plaza and Expansion• Power District• Cade Museum

Major Developments

Questions?