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Awareness and Acceptance
of Recent Changes in
Hindustan Times
Presented by: Manoj Tiwari Reg. No: 10904487
MBA
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METHODOLOGYResearch Design- DescriptiveSampling technique- convenienceSampling Unit Individual entities (READERS).Sample Size 100 readers were interviewed for the
study.Method of Data CollectionThe primary data in this study was collected form the
readers through direct communication. For thispurpose questionnaires method were used.
Secondary data like addresses of readers, characteristic
features of various sections of the newspaper,circulation information, etc. have been collected fromHindustan Times office.
Survey Research Instrument As stated above inthis project mainly questionnaires were adopted as asurvey research instrument.
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DATA ANALYSIS
5. NEWS PAPER SUBSCRIBING
28
42
66
0
10
20
30
40
50
60
70
HIN
DUSTAN
TIMES
HT+TOI
HT+TOI+ET
HT+
TOI+ET+HINDU
SUBSCRIBERS
NO.OFSUBSCRI
Readers subscribing newspapers
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EXCEL
LENT,
GOOD,2
AVERAGE,
BEL
OW
AVERA
0
10
20
30
40
50
60
70
NO.OFRE
SPOND
1
OPINION
6. READERS OPINION ON HT FRONT PAGE
EXCELLENT
GOOD
AVERAGE
BELOW
AVERAG
e a d e rs O p in io n o n H T Fro n tP a g e
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EXCELL
EN
T,
GOOD
,3
AVER
AGE,
BELOW
AVE
RAG
0
5
10
15
20
25
30
35
40
NO.OFRE
SPONDE
1
OPINION
7. READERS OPINION ON HT EDITORIAL
EXCELLENT
GOOD
AVERAGE
BELOW
AVERAGE
e a d e rs O p in io n o n H T E d ito ria l
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28
36
25
11
0
5
10
15
20
25
30
35
40
NO.OF
RESPONDEN
EXCELLENT GOOD AVERAGE BELOW
AVERAGE
OPINION
8. READERS OPINION ON HT SPORTS
e a d ers O p in io n o n H TSports
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10. READERS OPINION ON HT CITY
51
34
10
5
0
10
20
30
40
50
60
EXCELLENT GOOD AVERAGE BELOW AVERAGE
OPINION
NO.OF
RESPONDEN
e a d ers O p in io n o n H TC ity
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25
28 33
14
0
5
10
15
20
25
30
35
NO.O
FRESPONDENTS
EXCELLENT GOOD AVERAGE BELOW AVERAGE
OPINION
11. READERS OPINION ON HT POWER JOBS
e a d ers O p in io n o n H T P o w e rjo b
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9
1411
30
36
0
5
10
15
20
25
30
35
40
NO.O
FRESPONDENT
EXCELLENT GOOD AVERAGE BELOW
AVERAGE
NO RESPONSE
OPINION
17. READERS OPINION ON HT COMMERCIAL
e a d ers O p in io n o n H TC o m m e rcia l
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E
XCELLENT,8
GOOD,23
AVERAGE,18
BELOW
AVERAGE,51
0
10
20
30
40
50
60
NO.OF
RESPONDENTS
1
OPINION
13. READERS OPINION ON HT MATRIMONIALS
EXCELLENT
GOOD
AVERAGE
BELOW
AVERAGE
Readers Opinion on HT Matrimonial
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EXCELLENT,5
GOOD,35
AVERA
GE,1
BELOW
AVE
RAGE,
0
5
10
15
20
25
30
35
40
45
50
NO.OFRESP
ONDENT
OPINION
14. READERS OPINION ON HT BRUNCH
EXCELLENT
GOOD
AVERAGE
BELOW
AVERAGE
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1
HIGH
MEDIUM
LOWNOCOMMENT
5
15
33
47
0
10
20
30
40
50
NOO
F
RESPON
15. READERS OPINION ON LEVEL OF
SATISFACTION
in d u sta n T im e s R e a d e rs sa tisfa ctio n le v e l
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20. READERS OPINION ON PRESENTATION
14
54
6
1
25
0
10
20
30
40
50
60
EXCELLENT GOOD AVERAGE BELOW
AVERAGE
NO
RESPONSE
OPINION
NO.OFRESPONDE
Readers opinion on presentation style of Hindustan times.
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EXCELLENT,23
GOOD,48
AVERAGE,4
BELOWAVER A
GE,0
NORE
SPON
SE,25
0
10
20
30
40
50
NO.OFRES
PONDENTS
1
OPINION
21. READERS OPINION ON PRINTING
QUALITY
EXCELLENT
GOOD
AVERAGE
BELOW AVERAGE
NO RESPONSE
e a d e rs O p in io n o n p rin tin gu ality of H in d u stan tim es
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FINDINGSMajor finding of are:
A large part of readers i. e. 45% readers are Govt-employees. Maximum readers are of age group 21-50.. 28% readers are taking Times of India with Hindustan Times. Only 65% readers have rated the Front page as excellent. Many readers want main news in short stories. Many readers told that Times of Indias editorial is better. Readers are satisfied with Sports section but they want more update
news. Some readers want this section in last of the newspaper likeTOI.
Students want more International news. A large no. of readers is not satisfied with commercial news. Some Readers say that TOIs ASSCENT is better. HORIZON is good but readers want an extra section especially for
Children in main newspaper. Readers want more detailed news about Properties specified in HT
ESTATES.
There is a demand of separate section in main page specially forchildren.
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SUGGESTIONS All important news should also be mentioned in form of
Short stories on the front page. Social welfare advertisements should be on front page in
spite of commercial advertisements.HT World sections Readers satisfaction level is not up to the
mark, so it needs more improvement in the coverage areaand internationals news contents.
HT Business section needs improvement; its coverage areashould be broadened which could fulfill the requirementsof corporate persons.
HT Power jobs supplement should be more detailedinformative. As this supplement is not catering the need ofevery age group and persons having average or below
average qualifications; so it should be altered accordingly.Overall standard of news content should be improved andmade more interesting.
A separate section should be in main page specially forchildren.
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CONCLUSION On the basis of the analysis of the data found
in survey, it can be concluded that a major partof readers are satisfied from the recentchanges in the Hindustan Times. Mostly
readers are accepting and appraising thepresent version of the newspaper and there isa big demand for a special column in mainnewspaper specially for children.