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2009 The Natural Step
Accelerating Change towards
Sustainable Development Barcelona June 2009
Stanley Nyoni The Natural Step Internationalwww.thenaturalstep.org
2009 The Natural Step
Agenda
1.Introduction2.Sustainability overview3.Framework for Startegic Sustainable Development 4.Case studies5.Discussion•How does all this relate to the spanish context•What next ? Potential areas for collaboration
2009 The Natural Step
Total Systems Thinking
VVVV: Value is created by satisfying human needs (improving genuine quality of life), in an economically
viable way for designers, producers and customers in the supply chainIIII: Ecological impacts derive from wastes and emissions entering the bio-sphere and physical
degradation of eco-systems
The strategic ‘single bottom line’ objective is to greatly increase V/IV/IV/IV/I (by ‘Factor X’)
Resources Needs
Eart
h’s
Cru
st
Bio
-S
ph
ere
Uti
lisati
on
“Permanent” Capture
ResourceProcessing Manufacturing
Goods &Service Delivery
FarmingFishing
Mining
Wastes and Emissions
Recycling
VVVV
IIII
Materials& Energy
ProductsService
Platforms
Genuine quality of life has material
foundations
2009 The Natural Step
Strategy & Sustainable Development
Vision and Strategy Development
Prototyping – Concrete Projects
Capacity building
- Communication
- Learning programs
- Engagement processes
- Measurement and evaluation
Create an overarching Framework for SD, vision and strategies, supporting social well-being.
Move forward with projects on the ground in a coordinated and focused way; create a process/culture where new initiatives can grow.
Copyright © 2007 The Natural Step
2009 The Natural Step
The Natural Step Organization
International NGOScientific consensusTNS FrameworkLeadership and Role models
2009 The Natural Step
Core purpose
To develop a genuine commitment to,
and competence in,
sustainable development throughout society.
2009 The Natural Step
1.Scientific research
2. Capacity building
3. Effective communication
Our strategic objectives
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Our Approach
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1. Research – Real Change
…Trans-disciplinary, Cross-sector and Cross-culturalResearch and Implementation for Strategic Sustainable Development…
…All possible due to common Core Concepts for SSD (CORE)
…Funded by 5 five leading Swedish Research funding agencies…
CORECORECORECORE SPIRITSPIRITSPIRITSPIRIT
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Swedish Eco-municipalities
City of Madision, WI
2. Role Models
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3. Movement for Change
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Sustainability Overview
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2009 The Natural Step
The Biosphere / the earthSystem
Success
Strategy
Action
Tools
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Slow geological cycles (vulcano eruptions and weathering)
Slow geological cycles (sedimentation and mineralization)
Open system for energy
Sustainability is about the ability of these cycles to run indefinitely
Cycles of Nature
Closed system for matter1)Nothing disappears2)Everything disperse
«Photosytesis provides new structure »
2009 The Natural Step
How do we destroy the system?
Persistent compounds foreign to nature
Physically inhibit nature’s ability to run cycles
Large flows of materials from the Earth’s crust
Barriers to people meeting their basic needs worldwide
2009 The Natural Step
Natural and Human wealth
Two real sources of wealth
• wealth that flows from our use of the earth’s life support systems = natural capital
• wealth that flows from the use of our hands, brains and spirits = human capital
All else - money, machines, institutions - is derived from these two primary sources of wealth.
2009 The Natural Step
Total Systems Thinking
VVVV: Value is created by satisfying human needs (improving genuine quality of life), in an economically
viable way for designers, producers and customers in the supply chainIIII: Ecological impacts derive from wastes and emissions entering the bio-sphere and physical
degradation of eco-systems
The strategic ‘single bottom line’ objective is to greatly increase V/IV/IV/IV/I (by ‘Factor X’)
Resources Needs
Eart
h’s
Cru
st
Bio
-S
ph
ere
Uti
lisati
on
“Permanent” Capture
ResourceProcessing Manufacturing
Goods &Service Delivery
FarmingFishing
Mining
Wastes and Emissions
Recycling
VVVV
IIII
Materials& Energy
ProductsService
Platforms
Genuine quality of life has material
foundations
2009 The Natural Step
Well-being
• Basic needs
• Interdependence
• Diversity
• Self-organization
Key characteristics of successful societies
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What are our human needs?
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Maslow’s Hierarchy of Needs
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Human needs
Subsis-
tence Idleness
Partici-
pation
Protection AffectionUnder-
standing
Creation Identity Freedom
Manfred Max-Neef et al
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• Definable
• Same in all cultures (but different satisfiers)
• Not interchangeable
• Possible to satisfy globally within ecological constraints
• Difference between needs and wants
Human Needs
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Satisfaction of needs
need Satisfier« First objective solution»
Side
effects
-
Inhibiting Satisfiers
while satisfying one need, may well
hinder its satisfaction in the future
and/or impede another need from
being met at the same time.
+
Synergic satisfier
While satisfying one need, allows for its satisfaction in the future and/or of other needs at the same time
Dynamic of
change towards
Sustainable
Societies
-
Creating
global
value
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Classification of needs
• Destroyers
• Pseudo-Satisfiers
• Inhibitors
• Singular Satisfiers
• Synergic Satisfiers
2009 The Natural StepSource: International Geosphere-Biosphere Programme
NOAA
U.S
. Bu
reau
of th
e C
en
su
s
Ma
cken
zie
et a
l (2002)
Ric
ha
rds (1
991
), WR
I (1990
)
FAO
• Global-scale changes that affect
functioning of Earth System
• Much more than climate change
• Socio-economic as well as biophysical
What is Global Change?
Reid
& M
iller
(1989)
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We are in a funnel
DecliningDecliningDecliningDecliningresources and ecosystem services
IncreasingIncreasingIncreasingIncreasingdemand for resources and ecosystem services
Time
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Social issues and Environment
Global foot print network
The Link.
Healthy productive ecosystems are
the source of the materials that satisfy
human needs.
Residents of countries with severe bio-capacity
constraints are often among the countries with
the largest human development challenges.
2009 The Natural Step
Climate change Impact
The Link.
IPCC: Impacts
The poorest of the poor in the world – and this
includes poor people in prosperous societies –
are going to be the worst hit. People who are
poor are least able to adapt to climate change.”
(Rajendra Pachauri, IPCC)
In some African countries, yields from rain-fed agriculture could be reduced by up to 20% by 2020.
2009 The Natural Step
Sustainability Development
Global foot print network
The challenge.
How, given the current situation, do we manage
and allocate, today, the Earth’s resources for the
survival of a projected global population of 9 to
10 billion people in 2050 – and for their offspring
indefinitely?
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Sustainable development
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Waves of innovationSource: The Natural Edge Project (2005)
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System
Success
Strategy
Action
Tools
2. Success
Copyright © 2007 The Natural Step
2009 The Natural Step
Interaction with the System
Persistent compounds foreign to nature
Physically inhibit nature’s ability to run cycles
Large flows of materials from the Earth’s crust
Barriers to people meeting their basic needs worldwide
Copyright © 2007 The Natural Step
2009 The Natural Step
...concentrations of substances extracted from the Earth’s crust,
...concentrations of substances produced by society,
...degradation by physical means,
...people are not subject to conditions that systematically undermine their capacity to meet their needs.
In a sustainable society, nature is not subject to systematically increasing...
and, in that society...
System
Success
Strategy
Action
Tools
2. Success
Copyright © 2007 The Natural Step
2009 The Natural Step
Strategic Plannig Process
Awareness
Baseline
Creative Solutions
Decide on Priorities
Present
Future
Is it a step in the right direction?Is it a flexible platform?Is it a good return on investment?
Copyright © 2007 The Natural Step
2009 The Natural Step
Cases
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Rohm and Haas
Case Study
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Sustainability Evaluation of PVC using TNS
Framework
• Addressed by a leading environmental authority in the UK and
chaired by J Porritt of the PVC Coordination Group
• Forum for the Future – licensee of TNS in the UK
• What would it take to make PVC fully sustainable?
• 2020 Vision Exercise
– Involving 36 stakeholders at Tesco headquarters, UK which
included representatives from ECVM,ECPI, ESPA, and Hydro
Polymers and EVC.
• Report Produced in July 2000
– Based on TNS methodology
– Interviews with Industry and Greenpeace
– Identifies 5 key sustainability challenges
2009 The Natural Step
1. No more carbon to atmosphere
2. Controlled-loop recycling
3. No accumulation from emissions
4. Sustainable additives
5. Engaging the whole value chain
5 Key PVC Sustainability Challenges
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Co-creation of distance learning- throughout value chain -
2009 The Natural Step
Distance learning, 10 credits
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Vision and Strategy Development
Prototyping – on the ground in business
Capacity building
• Communication
• Learning programmes
• Engagement processes
• Measurement and evaluation
2009 The Natural Step
Vision and Strategy Development
SustainabilityProject team
Ver. 1Final
version
Leadership team
Leadership Review
Ver. 2Ver. 1Review
Prototyping initiatives
Workshops with regions, businesses and functions
2009 The Natural Step
Vision & Strategy
MINED MATERIALS
MAN-MADE SUBSTANCES
PHYSICAL DEGRADATION
SUSTAINABILITY PRINCIPLES
AS CONSTRAINTS
HUMAN NEEDS
Compelling Vision
CoreValues
Big Goals
20XX
Compelling Vision:
• What will be the role and responsibility for your industry and company in a sustainable future?• What human needs will your company enable in a
sustainable society? • How will your company be unique and differentiated?
Core Values:
• What characterizes your company – identity, personality? • What values will guide you in a sustainable future?
Big Goals 20XX
• What do we want to achieve by 20XX to movetowards fulfilling the system conditions?
• What would visionary and restorative goals look like?
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Prototyping: Sustainability at a Product Level
• Awareness • Assessment• Communication
2009 The Natural Step
Sustainability Life Cycle Assessment (SLCA)
2009 The Natural Step
Leadershi
p
Management
Level
All levels
Operations
levels
All levels
Management level
Capacity building
2009 The Natural Step
Communications & Employee Engagement
BLOG
SD WEBSITE
EMPLOYEE BOOK CLUB
2009 The Natural Step
Learning Programme: SD Champion Network
PURPOSE: To develop in-house sustainability expertise that supports the company
sustainability journey from the bottom up.
You will:
• Be the voice for the Company’s sustainable development efforts – at home & around the world.
• Be an enabler, helping to integrate sustainability throughout the organization.
• Be an educator, contributing to the development of your colleagues’ understanding and ability to
incorporate sustainability into their day-to-day work.
• Be a critical resource within the company, acting as an in-house sustainability specialist.
…how will we do this…?!
2009 The Natural Step
PresentPresentPresentPresent
FutureFutureFutureFuture
1. Begin with the end in mind1. Begin with the end in mind1. Begin with the end in mind1. Begin with the end in mind
2009 The Natural Step
Contact
Stanley.nyoni@thenaturalstep.org
spain@thenaturalstep.org