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transcript
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Sustainability: Businesses Creating Value
UNWTO High Level Regional Conference on Green Tourism
3 May 2012
Michael Kwee Coordinating Director Banyan Tree Global Foundation Limited
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Who is Banyan Tree?
What is Banyan Tree Global Foundation? All rights reserved. No reproduction, copy or transmission without prior written consent
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• Over 9,000 associates representing more than 55 nationalities • Over 50% of top management is non-Singaporean
• 30 hotels and resorts • 65 spas
• 82 retail galleries • 2 golf courses
Singapore-listed Banyan Tree Holdings is a leading developer, designer and operator of premium resorts, hotels, spas, and galleries
•Three award winning brands:
Who is Banyan Tree?
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Sustainability arm of Banyan Tree, directing and guiding the continual process of the overall commitment to CSR Manages & administers funds contributed for externally focused sustainability efforts •Associate organization of Banyan Tree
•Established in 2009
•Based in Singapore
•Leadership: – Chairperson: Ms. Claire Chiang
– Co-Chairperson: Mr. Ariel Vera
– Chief Financial Officer: Mr. Eddy See
– Coordinating Director: Mr. Michael Kwee
Banyan Tree Global Foundation
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What is Sustainability / Corporate Social Responsibility?
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Triple Bottom Line: •Sustainable economic development •Minimise negative environment impacts •Achieve positive contributions to society How a corporation interacts with society at large Businesses exist to CREATE VALUE • Value for consumers: Deliver goods and services • Value for investors: Generate returns on investment • Value for employees: Provide a setting conducive to
productivity • Value for community: Secure the license to operate
What is Sustainability?
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“…most of the observed increase in global average temperatures since the mid-20th century is very likely due to the observed increase in anthropomorphic green house gas concentration”
- IPCC’s 4th Assessment Report (2007)
Why is Sustainability Important?
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Adapted from Caux Roundtable (2007)
Tangible Values
Intangible Values
Financial Capital
Tangible Assets
(Generally Audited Financial Information)
(Generally reported Non-financial Information)
Reputational Goodwill
Labor
Brand loyalty
Sustainability
Human Capital
Community support
Satisfaction, Engagement, and
Motivation
The Challenges Facing Sustainability
Environment
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Banyan Tree’s Efforts
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Bang Tao Bay before Laguna Phuket…
before Laguna Phuket…
Bang Tao Bay after Laguna Phuket…
…after Laguna Phuket
The Banyan Tree Genesis
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Green Imperative Fund
Fund raising mechanism
Opt-out guest contribution
• US$2 per room night, Banyan Tree
• US$1 per room night, Angsana
Hotel matching contribution
• Matching guest room night contribution dollar for dollar
• Maintain a contribution of at least 1% of previous year’s profits
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CSR1: Resource Conservation
Purpose:
Reduce Energy / Water / Waste sent to Landfill
Target: Add 1 resource conservation
initiative per year.
EarthCheck: •Banyan Tree Lijiang •Banyan Tree Ringha • Laguna Bintan (BT Bintan, Angsana Bintan, Golf) •Banyan Tree Ungasan •Angsana Velavaru •Banyan Tree Mayakoba • Laguna Phuket (Banyan Tree, Angsana, Outrigger, Laguna Holiday Club, Golf, LRH Office, LSC Community) •Banyan Tree Vabbinfaru •Banyan Tree Madivaru •Banyan Tree Seychelles •Angsana Ihuru •Maison Souvannaphoum Hotel • Singapore HQ- Office
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Resource Conservation Metrics
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Silver Certified: •2008 •2009 •2010 •2011
Example: Banyan Tree Lijiang
Gold Certified: 2012 (first in China)
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CSR1: Cycle of Sustainability
WALK the Talk: Commitment to Sustainability &
CSR WORK the Talk:
Implement Operational Frameworks
CHECK the Work: Monitor &
Benchmark our performance
REPORTING: Report the outcomes
CONTINUALLY IMPROVE: Isolate areas for
improvement, implement programs to improve
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CSR2: Greening Communities
Raise awareness of climate change
Target: Plant 2,000 trees per year Achieved, 2007 thru 2011:
Purpose:
147,111 trees planted
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CSR3: Seedlings
Empower Youths via Mentorship & Scholarship
Target: 3 additional young people into the program every 2 years.
Achieved, 31 Dec 2011: • 55 young people • 55Active mentors • 43 Trained mentors • 12 Mentor Trainers
Purpose:
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Environmental Value Social Value Economic Value
Banyan Tree Spa: Spa Academy
Educating on locally grown ingredients reduces emissions from import
Providing training and career path for highly skilled global employment market
Secure supply of trained & expert Spa Therapists to support global expansion
Banyan Tree Gallery: Elephant Dung Paper products
Producing products from waste materials rather than consuming new materials
additional income for traditionally low wage earning mahouts
Viable products for sale via global Banyan Tree Gallery retail network
Banyan Tree Phuket: Laguna Childcare Centre
Reduces transport for associates’ children to attend accredited childcare centre
Provides access to leading Childcare centre in Phuket for associates’ children
Additional benefit for employment raises loyalty & enhances productivity by better work life integration
Banyan Tree & Angsana Maldives:
Turtle Head Start
Protects endangered Green Sea Turtle population
Protects marine environment upon which over 80% of jobs are dependant
When guests better understand thriving reef ecosystems, their experience increases significantly
Value Creation
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“Resorts in the Third World have both the potential to be agents of social and economic development in less developed areas, or as a source for friction and alienation within the local economy”
- Mr Ho KwonPing, 1992 Banyan Tree Founder & Executive Chairman
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Parting thoughts
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Thank you!
For more information on Banyan Tree’s sustainability efforts & initiatives, please visit:
www.banyantreeglobalfoundation.com
and
www.banyantree.com/csrpublications