SUSTAINABLE CONSTRUCTION AS A DIFFERENTIATION STRATEGY 1987817 Serkan YILDIZ 2038594 H.Bahadır ECE...

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SUSTAINABLE CONSTRUCTION AS A DIFFERENTIATION STRATEGY

1987817 Serkan YILDIZ 2038594 H.Bahadır ECE

CE 726

INTRODUCTION DEFINITION OF SUSTAINABILITY AND SUSTAINABLE DEVELOPMENT SUSTAINABLE DEVELOPMENT AND PRINCIPLES

HISTORY OF SUSTAINABILITY DIMENSIONS OF SUSTAINABLE DEVELOPMENT PRINCIPLES OF SUSTAINABLE DEVELOPMENT

EFFECT OF CONSTRUCTION INDUSTRY ON SUSTAINABLE DEVELOPMENT SUSTAINABLE ARCHITECTURE

PRINCIPLES OF SUSTAINABLE ARCHITECTURE ELEMENTS OF SUSTAINABLE ARCHITECTURE

SUSTAINABLE CONSTRUCTION WHAT MAKES CONSTRUCTION SUSTAINABLE? SUSTAINABLE CONSTRUCTION STANDARTS

SUSTAINABILITY AS A DIFFERENTIATION STRATEGY EXAMPLES OF SUSTAINABLE CONSTRUCTION CONCLUSION

AGENDA

WHY SUSTAINABLE CONSTRUCTION

Unconscious ConsumingOzone Layer Depletion

Decreasing Bioderversity Usage of Fossil-based Energy Resources 3/53

DEFINITION OF SUSTAINABILITY

* “maintain” “support” “endure”

* The concept of sustainability centers on a balance of society, economy and environment for current and future health.

* The word sustainability is derived from the Latin sustinere (tenere, to hold; sus, up).

* Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

DEFINITION OF SUSTAINABLE DEVELOPMENT

* Dynamic process which enables people to realise their potential and improve their quality of life in ways which simultaneously protect and enhance the earth's life support systems.

HİSTORY OF SUSTAİNABİLİTY

* First use on March 1972, in report on the "Limits to Growth", written by a group of scientists led by Dennis and Donella Meadows of the MIT. Describing the desirable "state of global equilibrium", the authors used the word "sustainable"

1968 United Nations Biosphere Conference, Paris.1968 Conference on ecological aspects of international development, Washington DC.1972 UN conference on the human environment, Stockholm.1973 Patterns of resource use, environment and development strategies, Mexico.1975 World Conservation Strategy adopted.1982 UN General Assembly adopts Charter for Nature.1983 World Commission on Environment and Development established.1987 Montreal Protocol on substances that deplete the ozone layer.1988 Toronto Convention on greenhouse gas emissions.1992 Earth Summit (UNCED): UN conference on environment and development, Rio de Janeiro1992 UN establishes Commission on sustainable development.1993 Convention on biodiversity ratified.1994 Convention on climate change in force.1994 UN conference on population and development, Cairo.1997 Special UN discussions on implementation of Agenda 21.1997 UN conference on climate change, Kyoto.2002 World Summit on Sustainable Development in Johannesburg2005 UN Decade of Education for Sustainable Development (DESD)

HİSTORY OF SUSTAİNABİLİTY

DİMENSİONS OF SUSTAİNABLE DEVELOPMENT

PRİNCİPLES OF SUSTAİNABLE DEVELOPMENT

Maintain and, if possible, enhance, its residents’ quality of life.

Enhance local economic vitality.

Promote social and intergenerational equity.

Maintain and, if possible, enhance, the quality of the environment.

Incorporate disaster resilience and mitigation into its decisions and actions.

Use a consensus-building, participatory process when making decisions.

EFFECT OF CONSTRUCTION INDUSTRY ON SUSTAINABLE DEVELOPMENT

Deforestation

Destruction of flora and fauna

Pollution

EFFECT OF CONSTRUCTION INDUSTRY ON SUSTAINABLE DEVELOPMENT

SUSTAINABLE ARCHITECTURE

ELEMENTS OF SUSTAİNABLE ARCHİTECTURE

1. Sustainable energy use

• Heating, ventilation and cooling system efficiency

• Solar panels

• Wind turbines

• Solar water heating

• Heat pumps

2. Sustainable building materials

•Recycled materials

•Lower volatile organic compounds

3. Waste management

4. Building placement

Low-impact pinus house takes flight in a Brazilian pine forest

5. Sustainable building consulting

• Green Building´s analysis and computer simulation

A holistic process aiming to restore and maintain harmony between the natural and built environments, and create settlements that affirm human dignity and encourage economic equity. Sustainable construction aims at reducing the environmental impact of a building over its entire lifetime, while optimizing its economic viability and the comfort and safety of its occupants.

SUSTAİNABLE CONSTRUCTION

Construction is said to be sustainable when it meets environmental challenges, responds to social and cultural demands and delivers economic improvement.

WHAT MAKES CONSTRUCTION SUSTAINABLE?

1. Reduce resource consumption (reduce)

2. Reuse resources (reuse)

3. Use recyclable resources (recycle)

4. Protect nature (nature)

5. Eliminate toxics (toxics)

6. Apply life-cycle (costing economics)

7. Focus on quality (quality)

Sustainable construction projects consider:

Construction of public uses spaces like walking trails and shaded park that help the structure to better fit with the natural environment, and add benefits to the local community.

Using local materials that are both easier and cheaper to bring in

Environmentally sustainable features like rooftop gardens, water reduction measures, and the use of nontoxic building materials.

Using sustainable construction supplies such as recycled materials and renewable resources.

Energy efficiency and reducing the energy used in daily operation.

* Routinely designed and maintained to optimize the entire life span,* Sustainability considerations and requirements should take in building legislation and standards,* Environmental aspects should be considered in the project and should include short-term as well as long-term aspects,* Policies and incentives provided by the government to support sustainable building and construction practices,* Investors, insurance companies, property developers and buyer of buildings are aware of sustainability considerations and should take an active role to encourage sustainable building and construction practice.

Score/rate the effects of a building’s design, construction and operation, among them environmental impacts, resource consumption and occupant health.

LEED (USA)

BREEAM (UNITED KINGDOM)

CASBEE (JAPAN)

GBTOOL

GREEN STAR (AUSTRALIA)

GREEN BUILDING ASSESMENT

CategoryMax.

Points

1. Sustainable Sites 14

2. Water Efficiency 5

3. Energy and Atmosphere 17

4. Materials and Resources 13

5. Indoor Environmental Quality 15

6. Innovation and Design Process 5

Total Possible Points 69

LEED-NC 2.2 Rating

Points Required

Platinum 52-69Gold 39-51Silver 33-38Certified 26-32

No rating 25 or less

•Australia: Nabers / Green Star / BASIX•Brazil: AQUA / LEED Brasil•Canada: LEED Canada / Green Globes / Built Green Canada•China: GBAS•France: HQE•Germany: DGNB / CEPHEUS•India: GBCIndia (Green Building Construction India)/ GRIHA•Italy: Protocollo Itaca / Green Building Council Italia•Jordan: Jordan Green Building Council•Malaysia: GBI Malaysia•Pakistan: Pakistan Green Building Council•Portugal: Lider A / SBToolPT®•Qatar: Qatar Sustainability Assessment System (QSAS)•Switzerland: Minergie•United Arab Emirates: Estidama•Thailand : TREES

•Turkey : CEDBİK (Çevre Dostu Yeşil Binalar Derneği) 30/53

Sustainable constructions should be taken into consideration:

* by societies for development and future requirements

* by contractors to be a different market while being applicable and

also economic

Globalisation climbing to higher

positions

Making profit is the main goal for the

countries and firms

SUSTAINABILITY AS A DIFFERENTIATION STRATEGY

% 70 build green to reduce energy costs

% 60 want to make a positive environmental impact

% 53 hope to secure a competitive advantage

% 96 of CEOs believe that sustainability issues should

be fully integrated into

the strategy and operations of

their companies

% 91; their company will employ new

technologies to address

sustainability issues during the next five

% 40 commercial

property, nationally uses

Energy Star Portfolio

Manager, to monitor and

report energy performance

LEED-certified properties,

exceed 2 billion SF around the

world.

DifferentiateBecome the

Low-cost Owner

Target Particular Markets

Build a Brand Image

Main differentiators; successful projects, satisfied clients and tenants, LEED certification, lower operating costs, delivering green building projects on conventional budgets and competitive rents.

green design differentiation

EXAMPLES OF SUSTAINABLE CONSTRUCTION

COR BUİLDİNG

CALİFORNİA ACADEMY OF SCİENCES

DEVONSHIRE BUİLDİNG

MEYDAN SHOPPING CENTER

GORDION SHOPPING MALL

Location : Miami, Florida, USA Project Duration : 2007-2011Design : Chad Oppenhiem Architecture Usage : Residence & Trade Center

COR BUILDING

Dynamic synergy between architecture, engineering and ecology. Mix-use both for residentially or commercially. High-performance outer shell:

• Serves as structural system ,• Provides thermal insulation and shade, • Surrounds green terrace floor, • Carries the wind tribunes,• Integrates them aesthetically

Integrated design process, different architectural identitiy, integrating technological and ecological features Wind tribunes, placed at the 122 m height, electricity produced with ocean winds.

COR BUILDING

PV(photovoltaic) batteries provide electricity from daylight.

Roof terrace grass surfaces, buffer zone on the shell, avoid the heating effect of the sun.

Solar collectors used on terrace for hot water.

Window frames and glasses, with different materials and insulation features

Shading elements for cooling and energy saving

Effective usage of water (provided from rain)

Interior materials have sustainability features. (Recycled ceramic with glass and bamboo)

COR BUILDING

Location : San Francisco, Golden Gate Park, California, USA Project year : 2008 Owner : California Academy of SciencesDesign : Renzo Piano Building Workshop Usage : Education, Science Academy

CALIFORNIA ACADEMY OF SCIENCES

Under a “living roof” 30 000 squaremeters size Rain forest, Planetarium, Natural History Museum (Piazza) 2008 the LEED Platinium Certificate

Gigantic green roof•Coconut plates as layovers•Possible plant grow, natural habitat•5o C coolness in summer •Natural heater in winter

Recycle/reuse of wastes of ex-building Use of excavation sand for

restoration %95 recycled steel %50 timber from special forest % 30 ash contained cement Wall insulation from recycled jean Refinement of all waste water for

irrigation.

Sensors adjusting opening degrees of roof ventilation. % 90 of offices has natural light.

60.000 PV cells located on roof produces 213.000 kwh electricity.

Construction comsumes % 30 less energy than local government wants.

Location : Newcastle upon Tyne, EnglandYear Built : 2004Owner : University of Newcastle upon TyneProject : The Partnership DEVJOCIntended Use : Educational, Scientific Research Centre of the University

BREEAM "Excellent" certification, RICS "sustainable building of the year" award.

DEVONSHIRE BUILDING

Large atrium,located in the middle, increases natural light and ventilation. Energy conservation provided by air-conditioning features. Lab units on north-facing section Office units on south-facing section

DEVONSHIRE BUILDING

Structural system enables creating smart facade system on the southern side. Effectiveness of the structural system:

Lower cost of construction Minimal intervention to construction area Minimum waste during construction

Stormwater collection system - underground tanks - underground geothermal tanks Recycle gray water; reuse in wet areas.

DEVONSHIRE BUILDING

Energy conservation strategies began at design phase. Natural cooling/thermal heating is provided. Orientation of the building (north-south) Solar panels are used to; - reduce influence of the sun in the summer

- receive optimum sunlight in the winter. PV panels on the roof (30kw energy production).

DEVONSHIRE BUILDING

Location : Istanbul, TurkeyYear Built : 2007Owner : Metro Group AGProject : Foreign Office Architects (FOA)Intended Use : Shopping Complex

Green roof uses rainwater and decreases waste water load. Geothermal energy used in heating and cooling systems.

1.3 million kWh of energy is saved per year.

Waste and toxic gas emissions reduced.

App. 350 tons of CO2 emissions avoided.

Location : Ankara, TurkeyYear Built : 2009Design : Chapman Taylor ArchitectsUsage : Shopping Complex

GORDION SHOPPING MALL

Natural daylight, ventilation, lightning are controlled with sensors systems. CO2 sensors, adjust indoor air quality at the desired level. %18 of the building’s energy needs are obtained by co-generation systems. System efficiency is maximized by using waste heating. Releases less carbon dioxide compared to the other shopping malls in Turkey (a reduction of nearly 4000 tons)

BREEAM “Very Good" certification award.

With the trigeneration system, heat, cooling and electrical energy can be produced.

CONCLUSION

A new perspective, containing environmental and economical development together.

Architecture and construction industry Intense usage of resources and energy.

Sustainable Development

Sustainable Construction

Structure and infrastructure planning

Design Providing raw material

Products for construction and

delivery

Maintenance UsageDemolition of the building Repair works

Management of waste

Building construction

Life-cycle approach

CONCLUSION

* Sustainable design concept mainly focuses on energy efficiency, active resource usage, reducing environmental pollution with waste management and providing healthier living conditions.

* Sustainable buildings are now important elements of differentiation strategy. A necessity

* Orientation to sustainable building construction, can provide companies to differentiate as well as preparing them for the future.

DifferentiationMarketing

QUESTIONS ?

SUSTAINABLE CONSTRUCTION AS A DIFFERENTIATION STRATEGY 1987817 Serkan YILDIZ 2038594 H.Bahadır ECE...

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