Flávio Carneiro MaedaEngenheiro Mecatrônico – POLI/USPSócio Diretor – KonitechCo-fundador - ProprietárioDireto

DIGITAL DISRUPTION IN THE PHYSICAL WORLD

INTERNET OF THINGS – INDUSTRIAL INTERNET

DESAFIOS e OPORTUNIDADES

DIGITAL DISRUPTION

A Internet impactou primeiramente negócios que podi am ser facilmente ou totalmente digitalizáveis

� Knowledge

� Communications

� Marketing & Advertisement

� Media (Photo, Music, Movies)

� Retail

Quem não se preparou e se não transformou, desapare ceu. Novos negócios surgiram:

Internet 3.0 , IoT, Physical Web

Na próxima fase, que já começou, a Internet irá imp actar outros negócios através de “Produtos Híbridos”

Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab

Internet 3.0 , IoT, Physical Web

Função Original + Dados e Serviços de TI

Se antes os serviços agregavam valor aos produtos, os produtos são agora meros intermediários para uma extensa gama de serviços

Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab

Business Models and the Internet of Things

Business Models and the Internet of Things - Bosch C onnectedWorld Blog

https://www.youtube.com/watch?v=kYQ_PHOCjyg#t=260

Internet 3.0 , IoT, Physical Web

Consequências dos Produtos Híbridos (Enhanced Produ cts):

1. High Resolution and Real time Management

2. Continuous integration of products to users and customer s

I. After sales services

II. Run-time services

III. Customer relationship

3. Analytics (Big Data)

4. New Business Models

I. Freemium

II. Pay per use

III. Recurring Income revenues

5. Control circuit

6. Operational Efficiency

Internet 3.0 , IoT, Physical Web

Consequências dos Produtos Híbridos (Enhanced Produ cts):

Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies

Example Michelin

Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies

Every Business is a Digital Business

1.0, 2.0, 3.0

1.0 2.0

Data / Transactions / Digital Services

3.0

1.0, 2.0, 3.0

IslandMESH(64K)

6LoWPAN

Coordinator(Edge router)

Cloud

Cloud BackendSystems

OS: Android / IOS / Win+Sensors

TalkingMessagingPositioningChekin-inRecordingInteractions with Systems

3G, 4G, WiFi

Cloud

Cloud

BackendSystems

Aplications

Examples of Applications of Hybrid Products

SMART

ProductionInventoryLogistics

Operational Efficiency

SMART

Logistics & Distribution

Operational Efficiency

SMART

Digital Post Sales ServicesRemote Monitoring

Predictive MaintenainceData Collection

FreemiumPay per use

Unconventional GrowthNew Revenues

Recurring RevenuesIncrease customer loyalty

Exemplo - Refrigerador

“Thing”