SWOT ANALYSIS OF P$G AND WHIRLPOOL CORPORATION

Presented by

Sarmistha Priyadarshini

Amiya Kumar Sahoo

1ST Year PGDM Student

SWOT Analysis of Whirlpool Corporation

Strengths Strong Brand Image Robust revenue growth in Latin America Increasing Cash Flow from Operation

Weaknesses Low Margin Declining private label sales to Sears

Opportunities Acquisition of Maytag Divestments(laundry, refrigeration, and kitchen

equipments) Growing Asian Markets

Threats Increasing Raw Material Cost Intense Competition New EU Directives

Strength Large-scale production Strong brand image Global product and distribution channel diverse brand portfolio Strong research and development

Weakness losing market share rapidly. Women oriented products not divest its weak or poor brands quality control problems not make and offer any private label products for the

retail customers weakness of P & G in the beauty care division(Clairol

Herbal Essence brand ) Concentrates on major customer.

Opportunities health and beauty products for men online social networks and internet marketing

techniques Divest brands that are not in accordance or do not

meet P & G’s long-term goals trying to pursue growth overseas

Threats Companies like Kimberly Clark, Unilever, Johnsons

& Johnsons and Colgate-Palmolive etc pose a serious threat to its market share in different countries.

product portfolios, different marketing and promotional strategies of competitors

Substitute product at cheaper rate Private level growth Effect of recession

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