Post on 22-Nov-2014
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Slapping the Digital Attitude out of Today's
TeenA Short Introduction
Your brand:● is fresh,
● is thoughtful,● has high impact,● meets a need,
● and has a story to tellbut ...
Teens don't care.
Why?
Because brands have shown they don't.
While they market themselves to what they
believe are the only two core demographics
1. Child2. Adult
They are forgetting a third:the teen.
Teens have realized this. Now, they are mad.
And if you think that's not a big deal...
You couldn't be more wrong.
According to the 2010 Census, teens (15-19) are the second largest
demographic in the country.
And according to the Pew Research Center, 8 in 10 teens that are online are on social
media.
That makes teens the largest working demographic in the
country.
And they're ignoring you...
Now, it's up to you, as the brand, to resolve the
situation...
to slap the digital attitude out of today's teen...
to aggressively reassess your tactics
and become the brand that teens just can't stop talking about.
And with this session, I can show you how to
do just that.
Vote to see this session at SxSW 2013!
Trust me, you won't be disappointed.
KARL RIVERATeen blogger | Social Media Consultant | Photographer
KarlRivera.com