SXSW Amsterdam 2016

transcript

SXSW Amsterdam 2016 #SXSWAMS

Jordan Harper CTO, iris Worldwide

@jordanharper #SXSWAMS

OBAMA DROPS IN

“The most important office in a democracy is the office of the citizen.”

SOURCE: NEILSON BARNARD, GETTY IMAGES

TILT BRUSH – PAINTING FROM A NEW PERSPECTIVE

SONY TURN TABLES INTERACTIVE

source: https://www.youtube.com/watch?v=k-gTqrR9rKI

KODAK CREATE IMMERSIVE MEMORIES

SOURCE: J. WALTER THOMPSON INTELLIGENCE

BUD LIGHT CREATES AN ORGAN GUITAR MASHUP

DESKTOP BEER BREWING

SOURCE: PICO BREW

AND DESKTOP GENOME EDITING

SOURCE: DESKGEN

OUTSOURCE YOUR PRESENTATIONS

3D PRINTED ‘PIZZA’

COMING SOON: THE HYPERLOOP

SOURCE: HYPERLOOP TRANSPORTATION TECHNOLOGIES

HYPERLOOP ONE TEST RUN – 11 MAY 2016

WHAT’S THE BIG IDEA?

“The closer technology becomes to us, the more it becomes about us” – Chris Risdon

SOURCE: CHRIS RISDON / DESIGNING BEHAVIOR CHANGE AT SCALE

ROBOTS CAN OUTWORK US. AI CAN OUTTHINK US.

SOURCE: GOOGLE DEEPMIND

“Innovation is nothing without the human element.”

JJ Abrams

SOURCE: RODOLFO GONZALEZ / AMERICAN-STATESMAN

SOURCE: NASA

1. BEAUTY MATTERS 2. EMOTIONS DO THE TALKING 3. BEAT YOUR BRAIN BUGS 4. USE THE FORCE 5. REDUCE THE COGNITIVE LOAD

1. BEAUTY MATTERS

SOURCE: HERZOG & DE MEURON

SOURCE: NEW YORK TIMES

360 DEGREE DIRECTORS

SOURCE: MASHABLE

BEAUTIFUL TRANSACTIONAL WEB

ROBOTS ARE BECOMING MORE BEAUTIFUL

SOURCE: MASHABLE

SOURCE: GOOGLE

WHO YA GONNA CALL?

COPYRIGHT: SONY PICTURES ENTERTAINMENT

JOHN MAEDA / #DESIGNINTECH

SOURCE: JOHN MAEDA

“89% of companies believe that customer experience will be their primary basis for competition by 2016, versus 36% four years ago” – Gartner

DESIGN “classical design”

BUSINESS “design thinking”

TECHNOLOGY “computational design”

DESIGN “classical design”

BUSINESS “design thinking”

TECHNOLOGY “computational design”

2. EMOTIONS DO THE TALKING

SOCIAL MEDIA TO SOCIAL MESSAGING

SOURCE: FACEBOOK

“They’re called ‘feelings’ for a reason.” Dr Brené Brown

EMOJI: A NEW FORM OF EXPRESSION

Spoken Written

Informal 💬 📱💬

Formal 🎤 📕📰SOURCE: SWIFTKEY/GRETCHEN MCCULLOCH

THE NEW VOCABULARY FOR THE HUMAN CONDITION

THE SCIENCE OF VIRALITY

CLICKABILITY × SHAREABILITY × SPREAD

SHAREABLE VS CLICKABLE CONTENT FROM UPWORTHY

SOURCE: UPWORTHY.COM

OUR IDEAL SELF VS OUR ACTUAL SELF

3. BEAT YOUR BRAIN BUGS

SOURCE: THE GUARDIAN/BEOWULF SHEEHAN

SOURCE: NASA

COPYRIGHT: 20TH CENTURY FOX / PARAMOUNT

UNCONCIOUS BIAS

SOURCE: MARGIE WARRELL

“Every CEO should be a Chief Diversity Officer” Shari Slate, Cisco

SOURCE: CISCO/YOUTUBE

SOURCE: TWITTER

I’m sorry,what languageare you speaking?It sounds likebullshit.

“The only wisdom we’re going to find in the next year is uncommon wisdom” – Bruce Sterling

SOURCE: SCOTT OLSON/GETTY IMAGES

4. USE THE FORCE

MOVE IT WITH YOUR MIND

Implicit

Automatic Default everything

Interoperabiilty Multiple sensors

Screens only when necessary

Explicit

Manual action required Single purpose apps Limited data Select senses Screen based

MOOD ALTERING BRAIN STIMULATION

HAPTIC FEEDBACK

SOURCE: ULTRAHAPTICS / KINNER DUFORT

“Speech and images are a much more natural way to communicate.” – Andrew Ng, Baidu

SOURCE: AMAZON

SOURCE: GOOGLE

YOUR PERSONAL AI PHOTO EDITOR

SIXTH SENSE EXPERIENCES

x.ai PERSONAL MEETING ASSISTANT

SOURCE: X.AI

source: https://www.youtube.com/watch?v=k1Chy3P89w8

5. REDUCE THE COGNITIVE LOAD

WE’RE AT ATTENTION CAPACITY

MINDFULNESS, MEDITATION AND HEADSPACE

SOURCE: J. WALTER THOMPSON INTELLIGENCE

SOURCE: HERE / DOPPLER LABS

SOURCE: HEADSPACE

If you can’t improve on silence then you probably shouldn’t say

anything at all.

SOURCE: CEREAL MAGAZINE / RICH STAPLETON

1. BEAUTY MATTERS 2. EMOTIONS DO THE TALKING 3. BEAT YOUR BRAIN BUGS 4. USE THE FORCE 5. REDUCE THE COGNITIVE LOAD

#SXSWAMS

SXSW Amsterdam 2016

Technology