Post on 19-Aug-2015
transcript
SXSWi Highlights4/2/09
Mark Logan
Spring Break for Geeks
John Biehler, 2009
SXSWi
Parties
Networking
Sessions
Sessions Attended
Sessions in Presentation
Sessions Involving Teledildonics
Alex Bogusky
Sticking Your Nose Where it Doesn’t Belong
Q: Can an Ad Guy bring bike sharing to America?
A: “No”
Alex Bogusky
image credit: Andrew Duvall
“I Hate Advertising”
timesheets
Alex Bogusky
Creativity * Organization = Impact
Making Ideas Happen
Scott BelskyCEO, Behance
99%
Making Ideas Happen
Action Items
Backburner Items
Reference Items3
Source: behance.com
Source: behance.com
Source: behance.com
Source: behance.com
Source: behance.com
Source: behance.com
Search for a More Social Web
Image credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.
Search for a More Social Web
[Why We Play Games]
They’re fun!
Why Do We Play Games?
source: xeodesign.com
The 4 Fun Keys30 emotions from gameplay
Hard FunFiero
People FunAmusement
Easy FunCuriosity
SeriousFunRelaxation
emotion < choice < mechanic > choice > emotion
Hard Fun: Fiero
1. Hard Fun: Mastery Creates Fiero
choices• goals • challenge• obstacles• strategy• power ups• puzzles• score• levels• monsters
feelings • fiero• frustration• boredom
modified from “Flow” Csikszentmihalyi
player choice rewards effort
Social Patterns & Anti-Patterns
“ Proven solutions to common problems in specific contexts. ”
Anti-patterns:
• Ex-boyfriend bug
• Sock puppets
• Underpants gnomes
http://www.designingsocialinterfaces.com http://developer.yahoo.com/ypatterns/
Making Breakthroughs Happen
Why Don’t Breakthroughs Happen?
Picture It On The Suit
image credit: http://www.flickr.com/photos/karla_k/
Don’t Ask
Change the EQ
Source: http://headrush.typepad.com/
Change the EQ
Source: http://headrush.typepad.com/
Change the EQ
Source: http://headrush.typepad.com/
Change the EQ
Source: http://headrush.typepad.com/
Presenting Straight to the Brain
Image credit: http://www.flickr.com/photos/hurleygurley/
Present to the brain,
not to the mind.
Image credit: http://www.flickr.com/photos/parmat/
Image credit: http://www.flickr.com/photos/peasap//
And also, puppies.Image credit: http://www.flickr.com/photos/piratescott/
Image credit: http://www.flickr.com/photos/stopdown/
If you want to create passionate users, you need to understand passion. . . . But we can't just study it; we have to feel it. . . .
The brain cares deeply, profoundly, passionately about survival of the species. And that means sex.
Think Sexy
Source: Creating Passionate Users
“Intimate Computing”
Teledildonics
Virtual Sex Machine The Real Touch
Back to School
SXSW Podcasts
Behance:www.behance.com
Kathy Sierra: headrush.typepad.com
Xeodesign: www.xeodesign.com
Social Patterns: www.designingsocialinterfaces.com
Yahoo Patterns: http://developer.yahoo.com/ypatterns/
And also, puppies.Image credit: http://www.flickr.com/photos/piratescott/
Mark Logan
Mark Logan serves as VP, director of interactive at Barkley, one of the largest independent advertising agencies in the U.S. He guides online advertising, e-commerce, mobile and social media campaigns for clients including The March of Dimes, Build-A-Bear Workshop, Sonic Drive-In and Wrangler. Logan began his career in Sydney, Australia, writing and producing documentary films and video. Mark is a graduate of Duke University.
Blog: http://mark-logan.blogspot.com/Twitter: http://www.twitter.com/mloganLinkedIn: http://www.linkedin.com/in/marklogan