SXSW - The Live Impact: Facebook, Periscope and Journalism

Post on 20-Mar-2017

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transcript

#LIVEIMPACT

WHO WE ARE

Director of Social Media - Sinclair Broadcast GroupJOHN COLUCCI [@JOHNCOLUCCI]

SARAH GLOVER [@SKYPHOTO]Social Media Editor, NBC Owned Television Stations & NABJ President 2015-17

EVONNE BENEDICT [@EVONNEBENEDICT]Audience Engagement Manager, KING 5 / Tegna Media

TREY YINGST [@TREYYINGST]Chief White House Correspondent, One America News

#LIVEIMPACT

At the core of a good journalist is the ability to storytell and the emergence of livestreaming on Facebook and Periscope has helped transform how stories are told. And everyday citizens are going live to share their perspective and help journalists discover untold stories.

WHAT WE’LL TALK ABOUT TODAY

100 MILLIONPEOPLE WATCH MORE THAN

HOURS OF VIDEO EVERY DAY ON FACEBOOK

#LIVEIMPACT

SHOW AND TELL: NBC OWNED TELEVISION STATIONS

SOCIAL WINS

WEATHERGENERAL NEWSBREAKING NEWS

#LIVEIMPACT

SHOW AND TELL: SINCLAIR BROADCAST GROUP

SOCIAL WINS

#LIVEIMPACT

SHOW AND TELL: KING 5 / TEGNA MEDIA

SOCIAL WINS

#LIVEIMPACT

SHOW AND TELL: ONE AMERICA NEWS

SOCIAL WINS

#LIVEIMPACT

QUESTION:

What is the best use of social live-streaming (from a place you do not work with or for) and what did you learn from it?

#LIVEIMPACT

QUESTION:

How has live video changed the way people consume news?

#LIVEIMPACT

QUESTION:

“Citizen Journalism” is growing for live streaming. How does this change how journalists then cover these stories?

#LIVEIMPACT

QUESTION:

How is social live-streaming shedding light on previously underreported issues?

#LIVEIMPACT

QUESTION:

What does going Live let us do in the way of innovating content that is truly valuable to audiences?

#LIVEIMPACT

QUESTION:

What are some of the very best tips to win for going Live, and what are some of the mistakes to avoid?

#LIVEIMPACT

QUESTION:

What can you do with live video that you aren't able to do with other mediums?

#LIVEIMPACT

QUESTION:

How do you determine when to go LIVE, and when to just record and upload a video - for the best user experience?

#LIVEIMPACT

JOHN COLUCCI [@JOHNCOLUCCI]

SARAH GLOVER [@SKYPHOTO]

EVONNE BENEDICT [@EVONNEBENEDICT]

TREY YINGST [@TREYYINGST]

Q&A - AND THANK YOU!