AIESEC SYSU MarComm

Star Leader Application

VP MarComm Iris

Marketing

Student Market Insight

Totally 3 MRs carried out, including:

1、MR for Spring GT CI (2014.2)

2、MR for oGIP segmentation

(2014.5)

3、MR for oGCDP customer

recognition (2014.5)

Marketing

Student Market Insight

1、MR for Spring GT CI

Marketing

We find that students in

spring term has strong

need to experience before

making decision to join an

association. Therefore,

“AIESEC体验日” is initiated,

and gain over 90%

conversion rate.

→MR Report

Student Market Insight2、MR for oGIP Segmentation

Marketing

MR guide us to

develop the sub-

product position, and

choose the niche

target of each sub-

product. We made

the sub-product

booklet after MR.

→MR Report→Sub-product Booklet

Student Market Insight

3、MR for oGCDP customer

recognition

Marketing

We consolidate the issue-

based product package,

after we found that after-90s

students are self-satisfied

with making change to the

environment. And issue-

based package shows the

social impact.

→Questionnaire Design

Student Market InsightMarketing

Compared to 2013.12.31

2035 fans increased 95% growth

WeChat Renren (Not focus)Micro-blog

412 fans increased 4% growth

Redesign Official Website

Student Market Insight

Offline brand campaign:1、One-minute Live Library: Share short AIESEC stories in one minute with passers-by. More than 120 people are engaged in 2days.

Marketing

Student Market Insight

Offline brand campaign:2、Moving Gallery: Global Volunteer photos and one-sentence sharing exhibition. More than 300 people are engaged in 2 days.

Marketing

Public Relation

Media Exposure

• Student media reports:

4 reports from the most influential

student media in SYSU.

• Social media reports:

31 reports, including traditional media

and web media.

Public Relation

External Communication

• Campus strategic PR partners: We cooperate with Zhongqing and Yixian, which are the two most influential student media in SYSU.

• Social strategic PR partners: We cooperate with CAPE on event promotion and Cross-strait Youth Forum culture exploration project.

Public Relation

Campus Relation In the recent School Student’s Association Registration Seminar, we made reports to the university, and is now waiting for the final result of registration as School Student’s Association.

Public Relation

Micro Experience

Mass EwA Activities

Global Village:

• Engaged people: 303 app, 160 attendants

• Satisfied rate: 87%

• People in database: 303

• ELD program applicants: 126 people said they will apply

MicroExperience

Niche EwA Activities

1、AIESEC club:

• Engaged people: 40

• Satisfied rate: 92.5%

• People in database: 40

• ELD program applicants: 33 people said they will apply

MicroExperience

OC Collaboration Training involving AIESEC club ↓

Niche EwA Activities

2、 Global Internship Returnee Sharing:• Engaged people: 50• Satisfied rate: 92%• People in database: 43• ELD program applicants: 20 people said they will apply

MicroExperience

Niche EwA Activities

3、 Live Library:• Engaged people: 80 GT+70 GV• Satisfied rate: 96%• People in database: 38• ELD program applicants: 65% people applied for ELD program

MicroExperience

Niche EwA Activities4、 AIESEC Experiential Day:• Engaged people: 40 GZ +40 ZH• Satisfied rate: 92%• People in database: 64• ELD program applicants: 65% people applied for ELD program

MicroExperience

Member Development

Function StructureMember

Development

+4 core function coordinators

Function Learning Circle Platform: Share knowledge on OneDrive with each other.

Sharing: Share knowledge in turn in function meeting,

which pushes us to learn more and more.

LC training: Deliver training to LC members, which has

high standards for professional knowledge.

MemberDevelopment

Learn by self

Learn from

others

Deliver training

to others

Member Development Path

• 1 manager goes for X+T

• 1 manager is in NST for double term

• 4 managers have been National

Conference OC (ALS)

MemberDevelopment

Function Innovation/GCP Sharing

Cross-strait Youth Forum

We are building a platform for youth from Taiwan and MoC to gather together and communicate with each other, about social wealth, youth development and education. This is going to be held in Sep. , and will directly engage more than 300 people, which will be a influential EwA event.

Innovation/GCP

Business School: Unilever

We are planning to establish a cooperation with Unilever for a business school project in the southern. We have communicated with Unilever club, and started cooperation conversation. The main purpose includes:1. Develop oGIP market with

business insight.2. Expand AIESEC SYSU

branding impact among campus and the society.

Innovation/GCP

Thank you for reading=)

Please contact Iris if there are any problems.

Email: iris.cheung@aiesec.net