Post on 05-Jul-2020
transcript
TABLE OF CONTENTSAbout the Calgary Stampede
Guest Profile
Digital and Social Reach
About Sponsorship
Thank You and Contact Information
WELCOME TO THE GREATEST OUTDOOR SHOW ON EARTH
While the Stampede is steeped in tradition, we are committed to continued growth, diversity and the commitment to enhance the
lives of Calgarians.
We take great pride in staging an annual event that hosted 1.2 million guests in 2017 and is synonymous with Calgary around
the globe.
We look forward to creating a mutually beneficial partnership for the 2018 Calgary Stampede and beyond.
This isn’t our first rodeo!
47Volunteer
Committees 2,300Volunteers
$400 million in yearround economic impact
Our annual Stampede celebration creates 3,500+ local jobs
50,000 youth participate in Stampede education
programming year round.
7,500 Animals including horses, sheep,
cows and llamas!
80 live musical acts
14,650 minutes of music
300+Community
Events
2017 Guest Profile
YES86%
109,350
109,350
48,600
60,750
>1818-2930-4445-60
<60
NO14%
46% 54%
1.214 MILLION VISITORS IN 2017
Digital and Social Media Reach
FACEBOOK: Total Followers: 200,000 Total Impressions during Stampede 2017: 69.8 Million Audience Increase: 48%
TWITTER:Total Followers: 107,500Total Reach during Stampede 2017: 4.2 millionAudience Increase: 5%
INSTAGRAM:Total Followers: 54,400“Likes” During Stampede 2017: 96,000+Audience Increase: 48%
2017 VIEWERSHIP HIGHLIGHTS5.3 Million viewers tuned in to watch the 2017 Calgary Stampede Rodeo and GMC Rangeland Derby
262,000 households tuned in to watch the 2017 Calgary Stampede Parade
JAN 1, 2017 – AUG 1, 20179,495,297 page views
2017 SOCIAL MEDIA AUDIENCE
20%INCREASE
Promotions and contestingSignage and Collateral,
on-site branding andBrand Activation
Partners love the Calgary Stampede
For any new brand trying to build their reputation in Calgary, there’s no better way to do it.
It really is a slam dunk to support the community and connect with audiences to show them a different side of the brand.
Community
Media Exposure
Access to Calgary Stampede
trademarks and logosUnique, one of a kind
Corporate Hosting andEmployee Engagement
Sponsorship opportunities are available at various levels of investment. Each level comes with its own unique set of benefits and program components including access to exclusive Calgary
Stampede events, and creative marketing and brand activation opportunities.
You are in good company
Stampede CHAMPION Partners
SPONSORSHIP OPPORTUNITIESSponsorship Opportunities
Sponsorship opportunities are available at various levels of investment. Each level comes with its own unique set of benefits and program components including access to exclusive
Calgary Stampede events, and creative marketing and brand activation opportunities.
YOU ARE IN GOOD COMPANY2017 STAMPEDE CHAMPION PARTNERS
Sponsorship Opportunities
Sponsorship opportunities are available at various levels of investment. Each level comes with its own unique set of benefits and program components including access to exclusive
Calgary Stampede events, and creative marketing and brand activation opportunities.
YOU ARE IN GOOD COMPANY2017 STAMPEDE CHAMPION PARTNERS
Sponsorship at the Calgary Stampede
4 different levels of investment - each level customizable to meet the objectives of the sponsorStampede Champion
Stockmen’s ClubRanchman
Cattle Baron
*Sample of 2017 Calgary Stampede Sponsors
We hope you are inspired by the information in this brochure. Our team looks forward to theopportunity to create a customized sponsorship package to meet your objectives and
bring a unique brand experience to life at The Greatest Outdoor Show on Earth.
For additional information on sponsorship opportunities please contact: sponsorship@calgarystampede.com 403.261.0119