Dan Murray

Director of BI Services

InterWorks, Inc.

February 11, 2014

Portland DAMA

Your Mission & Mine…

Topics

• The DataViz Market/Players

• The data flood

• The Economics

• Deployment strategies

• Building effective dashboards

Data Visualization Market

Players

• Qliktech - Qlikview

• Tibco – Spotfire

• Tableau Software

Tableau trounces estimates

93% license growth

Tableau's (DATA) Q4 revenue and EPS ($81.5M and $0.20) respectively

beat consensus forecasts by $14.5M and $0.20. Y/Y revenue growth

accelerated to 95% from Q3's 90%.

The upstart added 1,800+ customers and closed 179 $100K+

Rival QLIK +1.3% AH. The company reports on Feb. 20.

Tableau's license numbers stands in stark contrast to the Y/Y license

revenue decline rival Tibco (TIBX) reported for its Spotfire analytics

platform for the November quarter.

The Data Flood

• Volume

• Velocity

• Variety

Order of Magnitude

Sources: Wikipedia, Wired Magazine

The NSA is watching

• Internet Searches

• Websites visited

• Emails sent & received

• Social Media activity

• Blogging activity

• Videos watched/uploaded

• Photos viewed/uploaded

• Cell phone GPS data

• Cell phone Apps downloaded

• Phone call records

• Text messages sent/received

• Skype video calls

• Online purchases/transactions

• Credit card transactions

• Financial information

• Legal documents

• Travel documents

• Health records

• Cable TV shows watched

• Commuter toll records

• Bus and subway passes

• Facial recognition data

• Arrest records

• Drivers license data

• And more….

http://nsa.gov1.info/data/index.html#dataSource:

Digital Data 2014

693,804,614,557,503,694,411Year-to-date through 2/11/2014 (5::35AM PST)

693.804 Exabytes

0.693 Zettabytes

Source: EMC Worldwide Information Growth Ticker (power by IDC Research)

New 1-TB Drives Needed

693,804,615

$1.98 billion

Storage is keeping pace.

Variety

• Relational Databases

• Non-relational Databases

• Grid/cache storage

Over 190 commercial and open source options available.

“New Digital Universe

Study Reveals Big Data

Gap: Less Than 1% of

World’s Data is Analyzed.”

http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC

Part of the Answer

Tableau

Software

Demonstration

The Economics

•Easy to learn

•Supplements existing systems

•Enables self-service

I learned…

Everyone

needs

Tableau

3,000 hours

$450,000

Savings

Answer Part II

Your skill &

Knowledge

Security

• Data Governance

• Control

• Freedom

Lessons Learned

•Start quickly

•Spreadsheets work

•Fast payback

Pick something

you can finish

in < 4 weeks

Don’t do what your

boss asks you to do…

Make something

better…

Getting Buy-in

Move quickly

Make a compelling story

Show something they haven’t seen

Deployment Strategies

Consider

organizational

culture

Facebook

Mostly organic growth with

a common company

culture.

Cisco Systems

Growth through acquisition

with a variety of company

cultures.

Facebook

• Centrally controlled

• Center of excellence

• Rapid expansion

Cisco Systems

• Central funding

• Decentralized control

• Natural adoption

Both successful

Building

Effective

Dashboards

They fit in the available space

Load quickly

Are easy to use & understand

Effective means

Cascading Design

A live example

..using the Coffee Chain data..

Dan Murraydan.murray@interworks.com

Twitter: dgm885

Speech noteshttp://tableauyourdata.com/downloads/