Tablet and mobile apps. How the Internet will never be the same again

transcript

Tablet and mobile apps. How the Internet will never be the

same again

Inma/OPA Europe ConferenceDiego Cenzano. CEO at Biko and Innovation Consultant

cenzano@innovation-mediaconsulting.com

INNOVATION

Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN

INNOVATION

Smartphones and now tablets are the new frontier in the digital world and they force us to rethink our products, IT strategy and workflows.

new frontier

INNOVATION

New devices enable us to create more convenient information services for our audiences.

A great experience for our users and readers.

A great opportunity (1)

INNOVATION

New online players like Twitter, Facebook, Apple, Skype and Spotify are creating alternative online applications to the web. 100% focused on their users satisfaction. New devices are the entry point.

Big players

INNOVATION

Many newspapers have focused their first steps on offering the print product with its traditional format and no value added.

From print to tablet

INNOVATION

Other examples show how the starting point are the news feeds coming from the web and a browser style experience.

In many cases web experience is richer.

From web to tablet

INNOVATION

Not a great user experience or a really convenient application so far

INNOVATION

Some media companies and startups focused on tablets are beginning to work in new ideas and products, some of them very simple and effective.

Innovating with the experience

INNOVATION

We are in a great position to rethink our global strategy based on a sustainable integrated business model for the future.

A multimedia, multiproduct and multiplatform strategy.

A great Opportunity (2)

INNOVATION

1. Information

2. Services

3. Issues and passions

Disaggregate 3 strands

INNOVATION

Special concernsUsers/readers data is basic in order to develop a complete multiplatform strategy.

Partnership with brands in order to innovate in advertisement represents a basic starting point for tablets.

INNOVATION

Tablets and smartphones give us the chance to rethink our organizations and IT workflows in order to shift our companies into tech savvy and attract new talent.

A great Opportunity (3)

INNOVATION

We need to promote the integration of journalist, graphic, technology and business profiles inside the newsrooms in order to empower the possibilities of our everyday work.

integration

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Workflow Preliminary preparation of all content templates and navigation logic into the iPad CMSThree daily actions

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Five clear needs to be considered:

3. Enhance the user experience.

2. Stress flexibility.

1. Become applications creator.

4. Organize your IT staff to deal with the day-to-day.

5. Expand the technical staff’s horizons.

INNOVATION

Diego Cenzano. CEO at Biko and Innovation Consultantcenzano@innovation-mediaconsulting.com

Thank You

Tablet and mobile apps. How the Internet will never be the same again

Technology