Post on 08-Sep-2014
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Why tablets matterUser behavior on tablet
Tine Thygesen
Everplaces builds mobile products with passionate commitment to design, personalization & user experience
Hi, I am Tine Thygesen, Entrepreneur.
Tablet
The tablet is the fastest penetrating technology in history
Slow
Moderate
Fast
Telephone
Electricity
Radio
Television
Computer
Mobile phone
Internet
Smartphone
5 Yrs 10 Yrs 15 Yrs
25 Yrs
30 Yrs
Traction: Time from consumer availability to 10% penetration
The tablet is finding its place
59% 52%43% 41%
34%
11%
Read book
Listen to radio
Use desktop/
laptop
Use smartphone
Watch TV
None of above
60%
40%
20%
0%
43% spend more time with their tablet than their desktop;1 in 3 respondents uses their tablet more than watching TV
I spend more time each day on my tablet than I: (select all that apply) 60%
39%79%38%
26% 15%
34%
BedroomElsewhere in the houseLiving roomKitchen
Travelling Commuting
Out and about58%
27%
On holiday
At work
Where do Europeans use their tablets?
Cross-device commerce
We use tablets together
15% of carts weren’t really abandoned
Most popular device for multi person actions, doing something
together.
Used by the whole household, not personal like the mobile.
Fun fact; 15% of abandoned cards in UK was actually people putting it
in basket hoping a family member would buy it for them!
Only tablets appeal to all generations
Most popular device for older people21% tablet vs 11% smartphone for over 55s
Most popular device for toddlers 61% of three-year-olds in UK use tablets
But Why are we using it... loved by the whole family
Several games for cats!
The shift in tablet use
CreateConsume AccelerateFor the first time we see tables being better at increasing productivity than
computers. Productivity improvements, especially at work, is the new trend.
For the first time we’re seeing tables better at increasing productivity than computers, this is due to their portable nature combined with big-enough-for-work interface.
Productivity improvements is the new trend. Companies are building internal apps, to improve time consuming processes, like data collection, documentation and product catalogues.
Tablet as a productivity tool
Internal use: 53% of doctorsuse tablets at work
The tablet is making people more effective,allowing them to focus on the most
important things in life
Tine ThygesenCEO, EverplacesMobile strategy &
development
Thank you!
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