Client AcquisitionHow to Attract & Engage

Wisdom from…Kirk Lowe

Branding TacticianDuncan MacPhersonSpeaker, Practice Mgmt Leader

Which situation seems more risky for your practice?

Defining Question

What is Success?Success is growth in business development, practice management and professional competence.

Formula for SuccessBalanced competence is needed.

Professional Competence: Practice Management: Business Development:

•Client Engagement•Expertise•Focus•Client Retention•Referral Approach

•Business & Operations Management•Team Development•Referral Process

•Branding•Marketing Assets•Communication Plan•Call-to-Action Tactics

Client AcquisitionEmbrace attracting and engaging.

Develop a simple and compelling story. Build professional content and material to showcase your story. Get your story in front of people, offer value and wisdom without obligation

– it’s called building rapport and it means everything. Give them options to engage your ideas, your tribe and your services.

Rate your brand in 5 categories:Uniqueness | Relevance | Exposure | Behavior | Advocacy

Your BrandNeeds to be unique, relevant and simple to share and understand. 1

Build Library of Value & Wisdom:Website | Blog | Papers | Articles | Posts | Checklists | Tools

Marketing AssetsDevelop marketing assets to support credibility and professionalism. Then package assets and use as call-to-actions. 2

Offer value and wisdom. Attract then engage.Social Media | Blog | Nurture Campaigns | Public Relations | Community

Communication PlanThink ‘boomerang’ – you need to put it out there so it will come back to you. 3

The Return:More Inquiries, Endorsements , Referrals & Ideal Clients

OutcomesWhen you share a compelling story in a professional, value-added manner, people will talk with you and about you.

Defining MomentWhich situation seems more risky for your practice?

Next Steps: Take Brand Challenge at TactiBrand.com/challenge Subscribe to KirkLowe.com Subscribe to ‘Actionable Tip of the Week’ at ParetoSystems.com Zero-Cost Coaching at ParetoSystems.com or call Anita Vaughn at 877-

359-8020 for more information