Tahir FayyazSenior Consultant

@TFayyaz

Expanding Google Analytics with the APIs

Friday, 25 July 14

The Team49 data, analytics and marketing technology

specialists based in Madrid, Barcelona & London

Friday, 25 July 14

Leadership Team

Robert JacksonCo-founder & Head Of DBi UK

Hailing from an agency background, Rob has 10 years experience in helping clients leverage data as a strategic asset. He has worked with clients such as Sky, Tesco, PayPal & Camelot, runs his own industry event and blogs for The Telegraph.

@conversion_guru

rob-jackson/3/485/997/

Mike PottsChief Data Officer

With 18 years in online business Mike is one of the most experienced professionals in the space. As Havas Media Group’s CDO he is responsible with guiding key client strategies across data and marketing technology.

@pottsy71

in/mikejpotts

Pere RoviraManaging Director DBi Spain

Managing Director at DBI Spain, working for clients such as Peugeot, Zara or Leroy Merlin. Lover of data-driven insights and the small pleasures of life.

@pere_rovira

in/pere_rovira

Friday, 25 July 14

DBi and Google are both on a mission to make your business

Data-Driven

Friday, 25 July 14

How DBi Are Taking Clients Forward with The Google Stack

Classic Google

Analytics

Where Most Companies Are Right Now.

The industry is moving forward

Friday, 25 July 14

How DBi Are Taking Clients Forward with The Google Stack

UniversalAnalytics

Classic Google

Analytics

Where Most Companies Are Right Now.

The industry is moving forward

Must Upgrade By End Of 2014.

Do you want to use the new features?

Adwords

Friday, 25 July 14

How DBi Are Taking Clients Forward with The Google Stack

UniversalAnalytics

Classic Google

Analytics

Universal AnalyticsPremium

Where Most Companies Are Right Now.

The industry is moving forward

Must Upgrade By End Of 2014.

Do you want to use the new features?

True data driven business.

Unsampled data + other big benefits!

BigQuery

DoubleClick

Adwords

Friday, 25 July 14

What DBi Have Been Working On

Friday, 25 July 14

Enhanced Ecommerce - Understand The Full Checkout Flow

Friday, 25 July 14

Enhanced Ecommerce - Remarket Basket Abandonments

Friday, 25 July 14

Track UserID - Understand Cross Device Behaviour

Friday, 25 July 14

Track UserID - Understand Cross Device Behaviour

Friday, 25 July 14

Do More With APIs

APIs Let Your Business Communicate with the Google Technology Stack.

Customise and Automate.

Friday, 25 July 14

75+ Google APIs

Friday, 25 July 14

3 Google Analytics API Categories

Collection Configuration Reporting

Measurement Protocol API Data Import API

Filters API

Management API

Core Reporting API

Real Time API

Embed API

Friday, 25 July 14

Android Everywhere

Friday, 25 July 14

Android Wear - Future Of Mobile Devices?

Friday, 25 July 14

Android Moto360 + Collection API

Friday, 25 July 14

Android Moto360 + Collection API

Respond to a SMS to make a purchase directly from your smartwatch.

Track these interactions in Universal Analytics

Friday, 25 July 14

Tahir’s SMS Food Delivery Service

Send a SMS

Follow the instructions

07903 567 891

Enjoy your food!

Friday, 25 July 14

Tahir’s SMS Food Delivery Service

Send a SMS

Follow the instructions

07903 567 891

Enjoy your food!

“Hi Tahir I’m Hungry”

Friday, 25 July 14

SMS Demo - How It Works

Receive Instructions Receive Meal Options Place Your Order

Friday, 25 July 14

SMS Demo - Tracked in Universal Analytics

Friday, 25 July 14

Management API - Data Import

User Id True Value Bets Placed

Collected On Website CRM Data Import Custom Metric

Friday, 25 July 14

Collection APIMulti-Channels Universal Analytics

Website

SMS

App Notification

client id

client id

client id

DC Integration

Collect Data From Various Channels

Friday, 25 July 14

Collection API + Data Import APIMulti-Channels Universal Analytics

Website

SMS

App Notification

client id

client id

client id

DC Integration

Collect Data From Various Channels & Import Data From

Your CRM

Offline

CRM

client id

Friday, 25 July 14

Publisher

Collection API + Data Import API = Smarter RemarketingMulti-Channels Universal Analytics

Website

SMS

App Notification

client id

client id

client id

DC Integration

Use Universal Analytics segment

to power remarketing lists

doubleclick remarketing lists

Offline

CRM

client id

Friday, 25 July 14

Reporting API - PadiTrack - Funnels for Historic Data

Friday, 25 July 14

Embed API - Build Your Own Interface

Friday, 25 July 14

Embed API - World Cup API + Reporting API

Friday, 25 July 14

Embed API - World Cup API + Reporting API

MeasurePlayground.com

Fill The Brazil World Cup 2014 Stadiums

Would your website’s or app’s users fill up the World Cup 2014 Stadiums in Brazil if they were going to support their country at each game?Use your Google Analytics data to find out by generating your own unique visualisation.

Friday, 25 July 14

BigQuery API

Friday, 25 July 14

BigQuery API

Tableau Integration

Create custom dashboards using Tableau which queries the BigQuery API directly.

Process large amounts of data FAST!!

Friday, 25 July 14

Links to visit

Friday, 25 July 14

Links to visit

World Cup API + Embed API - measureplayground.com

Embed API - https://developers.google.com/analytics/devguides/reporting/embed/v1/

Collection API - Measurement Protocol - https://developers.google.com/analytics/devguides/collection/protocol/v1/

Config API - https://developers.google.com/analytics/devguides/config/

Reporting API - https://developers.google.com/analytics/devguides/collection/protocol/v1/

Friday, 25 July 14

Tahir FayyazSenior Consultant

@TFayyaz

Thanks For Listening

Friday, 25 July 14