Tailoring Press Materials for the Digital Catwalk

Traditional PR Efforts need a Makeover

Audience in the Digital Age

How Media like to Receive Press Materials

Series1

87%

2.6% 5%5.5%

Relevant Content

• Backgrounders, bios, etc• Downloadable images• Verbiage from release• Social media buttons• Links to relevant blog content• Video

Give Your Content a Haircut

Why SEO Matters

3:1 6:1

18x

Three elements to SEO

1. Technology2. Content3. Links

Technology

FramesFLASH

Graphics

Keyword Research

Keyword Research

Content Optimization

Title Tag

Headline

11

95%Deck

Subhead / Deck

Lead

Keyword(s)

2 Sentences

Skip the Fact Pack

Limit Background

Linking

Body

Dress it up and Accessorize

Image Gallery

Image Gallery

Image: Embed Code

Image: Embed Code

Video

Video: Embed Code

Video: Embed Code

Creative Content

Share Buttons

Share Buttons

Make your content STAND OUT

5 SEO Tips

In-Depth Look at Linking

Wire Distribution

Content that meets a need

KEEP IT….

3-in-1 Approach

Questions

Contact info

Brittani WoodDevelopment Counsellors InternationalBrittani.Wood@aboutdci.com@BrittaniWoodDCI Twitter: @AboutDCI