Take Your Business Through the Roof

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Presentation from the Fordyce Forum 2012, presented by Barb Bruno.

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TAKE YOUR BUSINESS THROUGH THE ROOF

Presented by Barbara J. Bruno, CPC, CTS

Mark Zurkerberg, CEO - Facebook Week of 5.14 Celebrated his 28th Birthday Got Married to Priscilla Chan Initial IPO estimated his wealth at $19.25 B

Jennifer Lopez American Idol Judge #1 of Forbes Celebrity Top #100 $52m as of 5.12 Albums, World Tour, 3 Movies Collection for Kohls, 18 fragrances

#1 in the United States #5 Most Powerful People

These people are all smart, independent,

talented, unique, hardworking and

successful

What lessons can you learn from them to take your business through

the roof?

Successful People Do The Things Other’s Don’t

Lesson Number One

Continue to learn from competition

Takes time to show gratitude and thanks

Share’s the wealth with employees, while he donates millions to charity!

Learn from your competition?

Show gratitude to clients and candidates?

Survey or ask for critiques?

Prepare & plan?

Commit to a lifetime of learning?

Be Creative

Be Different

Be True to Yourself

Display Your Personality

Strive to be a WOW

How do you Stand Out?

LESSON NUMBER THREE

PREPARE FOR THE UNEXPECTED

Job Satisfaction – All Time Low (less than 15%)

Majority of Companies will hire in

2012 – 2013

Baby Boomers

and retiring

worldwide

Economy is improving

Enjoy today’s Perfect Storm

Successful people “Try more” so they fail more. It’s not the number of your successes but the failures you overcome that determine your level of success.

LESSON NUMBER FOUR

The day after Facebook went Public – Zuckerberg lost $2B

Jennifer Lopez – Jlo and Sweetface clothing lines failed

Bill Gates never graduated from Harvard and failed in the first company he founded called Traf-O-Data

1. 20% that provides 80%

of results

2. Time Wasters

3. New Ideas

Determine Friend or

Foe…

Walk away from Noise

LESSON NUMBER FIVE

Conduct revenue modeling

Position yourself as a trusted advisor

Attract clients by positioning yourself as

an expert

Determine a prospective clients pain before your

“marketing presentation”

Walk away from reduced fee high maintenance clients

Represent Top Talent – the hidden market of candidates

Focus on the 5% of

candidates you WILL

place

Don’t depend on job boards

Identify new

sources quarterly

Walk away from high

maintenance candidates

REPRESENT THE CANDIDATE YOUR CLIENTS WANT TO HIRE

Mark Zuckerberg turned down a $15B offer from Microsoft Jennifer Lopez turned down the role as a judge on X Factor Bill Gates turn down daily role of Microsoft Operations to focus on his $31 B Foundation. He has to date donated $28B to charity

LESSON NUMBER SIX

Your current life reflect choice you’ve made

You are one choice away

from changing your life

It is no Coincidence that

you are attending the

Fordyce Forum in Dallas in 2012

LESSON NUMBER SEVEN

Clients…Candidates…

Co-Workers… Split Partners

You have people’s

lives in your hands

Play at a level 10

 

ATTRACT NEW

BUSINESS

LESSON NUMBER EIGHT

Attract business based on your reputation and performance

  Increase business with current clients

  Develop a referral process for clients and candidates

If you think you can or If you think you can’t

You’re 100% right

LESSON NUMBER NINE

Realize:

You are your own lottery... commit during the

2012 Fordyce Forum

TAKE YOUR BUSINESS THROUGH THE ROOF

Presented by Barbara J. Bruno, CPC, CTS