Taking Your Social Media Global

isummit2013

Hi.JusticeMitchell.com

@justicemitchell #iSummit13

Integrated Marketing:AdvertisingInteractive

Social (Content Driven) Media

This Is A Test ... Remain Calm.

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The NWO Landscape

Owned, Earned, Paid, Social & Data

PAID: Media

Earned: Media

SOCIAL

Owned: IP

DATA

ADVERTISINGOnline TraditionalEndorsementsOutreach

CONTENTUGCCreatedCuratedLocation-BasedRanks & Reviews

INFLUENCERResponsiveRecruitmentRetention

PARTNERSHIPSCo-BrandingWhite Labeling

INTELLIGENCETestingMonitoringOptimizationAnalysis

PROPERTIESContent

WebsitesData & Lists

Mobile/TabletApplicational

ProductEmail

CHANNELSFacebook

TwitterYouTubeLinkedInGoogle+

Instagrametc.

COMMUNITYSubscribers

ForumsGroupsBoards

AFFILIATESPartnerships

Ambassadors

Who’s King Of The Mountain?

Sans-Sexy Competitive Analysis

Sexier Regionality

Holy Shit.

Ushahidi & Crowdmap

Global Brand Footprint & Social

Global Social Growth

ENGLISHCORPORATEBRAND

Consolidated:United Kingdom

CanadaSouth Africa

IndiaAustralia

New ZealandUnited States

Primary Percentages

Global Social Growth

Regions To Develop

SPANISH PORTUGUESE GERMAN

FRENCH RUSSIANFEDERATION

BRAZIL NORWAY

Global Social Growth

Emerging Markets (Inactive?)

JAPANESE DUTCH CHINESE

Global Social Structure

Social Customer ServiceClient

SME

Crisis? Sales#SoMe

Global Social Customer Service

Regional Sales

Regional Contact

Client

SME

Crisis? Sales#SoMe

PR Corporate

PR Regional

Regional SALES

Objectives

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RegionalEngagement

Regional BrandAmbassadorProgram

Regionally Specific?

MONITOR

RECRUIT &REPEAT

Creating Global Recruitment & Retention

New Channels = New Challenges

ACTIONABLEEDUCATION

SOLUTIONS(greener grass)

PREPARE SUPPORTING CONTENT

Why Should I Give A Shit?1,000?

680

208

130

Create, Build & Optimize It

Where Do I Begin?

Define goals & objectives for the global brand and regional footprint:

NCAs ENGAGEMENT RETENTION RECRUITMENT BRAND IMPRESSION

ONLINE PURCHASESBUZZ

CONTESTS PRESS & NEWS WEBINARS COMMUNITY EVENTS PRODUCTEDUCATION

TRENDSPOTTING

Primary Directives:

Secondary Directives:

Regional Ideation & Tactics

• Events

• Brand Lift

• Grand Openings

• Product Introduction

• Season Campaign Directives

• Cultural “Piggybacking”

• Affiliate & Sponsorships

• Experiential

The NWO

Social Business

CONVERSATIONS

THEN NOWCONVERSATIONS

BRANDPROTECTION

THOUGHT LEADERSHIP

CUSTOMERSERVICE

CRISISMANAGEMENT

PRODUCTEDUCATION

COMMUNITIES

TRAINING &ENCULTURATION

NEW BUSINESSDEVELOPMENT

CUSTOMERFEEDBACK

PROTOTYPINGTOOL

AMBASSADORS

BRANDIMPRESSION

CREATINGTRUST SO

CIAL

INTE

LLIG

ENCE

Key Takeaways

• Create, or outsource, a deep-dive of your brand in the global landscape

• Create a iron-clad global SOP for communications — who responds and why

• Regional cultural and (brand appropriate) behavior should be represented in your content

• Define secondary social outposts; create and infuse with brand

• Define brand and regional goals and objectives

• Your content must be mobile and socially ready

Your Content Guide

Justice Mitchell:

• Global Social Media Director — Kaseya

• JusticeMitchell.com — Blogger

Social Nerd:

• twitter.com/justicemitchell

• instagram.com/justicemitchell

• facebook.com/justicewmitchellSPEAKER

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