Post on 18-Jul-2015
transcript
GOOGLE SEARCH BIG DATA SWAP TRICKMonopolist
25
Search
Rest
Networked externalities,Closed big data swap
BIT.LY/TALK141203
@bramalkema
VALUE ENGINES OF TOMORROW aka business model models
VALUE CREATION
Tangible
Intangible
6
VALUE CREATION
Hardware
Software
6
VALUE CREATION
Producerside
Clientside
6
OBSERVATIONS
Making Marketing
6
PART VS WHOLE
MANAGEMENT MEETING TEMPLATEBusinessmodel matrix - What the board is do’in vs What the board outtabe do’in
12
Admin Core Trade
Outside What can we have a partner do?
How do we create, keep and grow customers?
How do we get our ideas and products (extended product) delivered?
Inside What should we be doing all day?
How do we solve problems and needs for users and customers?
Who should persuade themselves and others to buy, more, and more often?
Bookkeeping
What does all of this cost?
What do we own? Tangible assets
What does it say on the bill? Aka: revenuemodel.
BUSINESS MODEL SET Newspaper
8
PURPOSE OF MANAGEMENT
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“to stay one step ahead of the need
to be efficient...”
MISCONCEPTIONS
12
Scientific Colloquial
Experiment Getting the facts Fooling around
Theory Undisputed conceptual framework Guess, opinion
Innovation Adaptive business model set Product invention
Marketing Client-side of business model set Sales promotion
Management Marketing and Innovation Business administration
Revenuemodel Trading strategy Businessmodel
Success depends Experiments and previous success Believing experts
BUSINESS MODEL ZOOM
CLIENTSIDE - VALUE ENGINE
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Hardware, Production,
Tangible
Costs
Promotion
PRODUCTION SIDE - VALUE ENGINE
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Software, Marketing, Intangible
Promotion
Costs
Damn costs
Promotion
MARKETING & INNOVATION = Innovatie
10
Here There
INNOVATION
Circle of business
10
>
MARKET
ING
+
-
COSTS
REVENUE
INVESTMENT PROFIT>
>
BMC CLIENTSIDE
Osterwalders BMC
Damn costs
4 PS
16
Price
Place
Perceived Proposition Promotion
PROMOTION MIX
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Price
Place
Perceived Proposition
PATTERNS
GILETTE LOCK-IN & BRANDSPACEShaving
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Shaving cream
Handles
Blades
Lockin hardware
Brandspacelift
LOW COST CARRIERBackward integration
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Landing rightsAirport Retail Development
On board sales
Cheap flights
Cross sells
Development Consultancy
AirBNB