Post on 29-Jun-2015
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Mobile marketing automation v1.1 23/06/2014
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Why TapTarget ?
Online marketing is great. But when your prospects leave their computer, it’s impossible to keep them engaged, in their daily lives. A mobile app around your brand, combined with TapTarget, allows you to
“retarget” prospects in the physical world.
Your app bridges the gap between the online world and the physical world.
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How does it work ?
Logging Add TapTarget to your
app using the TapTarget SDK. TapTarget will start capturing all user activity, and build a user profile
for each app user.
Segment Define segments based
on user interests in products, product
groups...
Actions Automatically send
personalised messages to your app users, based
on their interests and location.
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Example: location-targeting for automotive
User receives “push messages” on his phone, at the right place & moment, to invite him into the showroom.
Behind the scenes TapTarget makes your mobile app intelligent, it captures the interests, loca6on, ac6vity and context of each app user. Based on all this data, the op6mal place & moment is defined to reach out to each user.
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ü Real-time user statistics ü User profiling & context-sensing
ü Location detection ü Outdoor: GPS
ü Indoor: iBeacon, encoded light, wifi
ü Geo-fencing
ü Personalised push messages
ü Mobile coupons
ü Comprehensive rule-based campaign builder
ü Target the segment of one
ü Easy integration with any existing mobile app (TapCrowd apps & 3rd party apps)
ü Integration in your CRM and/or marketing automation platform (Marketo, Ignition One...)
Features
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Build a communication plan with powerful building blocks
GEOFENCES Outdoor geofences (GPS)
Indoor geofences: iBeacons
Interactive QR codes
SCHEDULES During Showroom opening hours
4 hours before closing …
USER SEGMENTS Based on user profiles, e.g.:
Interest Audi Family with SUV profile
…
USER CONTEXT At home
Driving At work
…
PERSONALISED ACTIONS Push notifications
Mobile coupons Pop-ups
Digital signage interaction
GEOFENCE Dealer showroom 1 User within 2km radius
GEOFENCE Dealer showroom 2 User within 2km radius
SCHEDULE Showroom open MA-SAT 9AM-6PM
SEGMENT Interest in model X User score “model X” > 10
USER CONTEXT User is driving
ACTION Push notification Invite to showroom to view model X
SEGMENT Interest in brand Y User score “brand Y” > 10
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User profiling: scoring
App content Home
Product catalog Volkswagen Golf Passat Audi Book a test drive 2nd hand cars Latest news Items with Volkswagen tag Items with Audi tag
Custom user interest taxonomy User interests
Buy a car New car Volkswagen Golf Passat Audi Second hand car Volkswagen Audi Car maintenance Accessories Ski Summer
Score: 3
Score: 5
Score: 4
Score: 1
User score per topic = individual scores X number of taps and time spent Aging
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Trigger campaigns based on scores
Example actions for automotive app
Custom user interest taxonomy User interests
Buy a car New car Volkswagen Golf Passat Audi Second hand car Volkswagen Audi Car maintenance Accessories Ski Summer
Treshold scores Context Action >30 Weekend Push notification: test drive >10 Send brochure 20 On the road Closest dealer 10 Close to shop Push notification 5 Relaxed Show product catalog 30 Weekend Coupon: -20% only today
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Insight in campaign performance
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Create geofences
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Indoor location-targeting: iBeacons to push relevant offerings
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Professional services to support you in every phase of your mobile marketing project
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2 Minute summary video’s
TapTarget for automotive TapTarget overview TapTarget in an omni-channel strategy
WALK-THROUGH Walk-through of the TapTarget platform
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Manage campaigns
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Edit campaign
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Campaign settings
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Manage geofences
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Create geofence
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Manage schedules
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Edit schedule
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Manage segments
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Edit segment
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Manage actions
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Edit action
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Analytics
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Analytics
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Real-time maps
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User profile
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User profile details
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Raw logging
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Contact
Europe (HQ) Grauwpoort 1 B-9000 Gent Belgium info@tapcrowd.com +32 9 298 01 92
Brazil Av. Eng. Luis Carlos Berrini 1500 Brooklin Novo, São Paulo, SP Brazil contato@tapcrowd.com +55 11 3588 0400
Turkey İnşirah Sk 25, Beşiktaş, 34342 Bebek Mh. Istanbul temas@tapcrowd.com