Creating magical experiences on mobile using NFCJamie Conyngham, CEO + Co-founder Andrew Davis, Director + Co-founder

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Image from Paul

Source: Gartner, 2012

650 million{+118%}

Source: IDC, 2012

4,600,000,000

Source: Forrester, 2012

93%7%

16,500,000 4,000,000 7,500,000

1,500,000 11,000,000 13,500,000

Source: Google, 2-012

Source: Frost & Sullivan, 2011

The effort test

250 bars / restaurants case study

New tourism experiences

There’s got to

be more to

mobile than

banners.

..... a simple magical experience

Andrew - andrew@tapit.com.auJamie – jamie@tapit.com.au