Digital Strategy PresentationBy: Taylor Hughes

Big Idea

VALUEINNOVATION

EXCEPTIONAL E

XPERIENCE

Target Audience

• Young adults• Middle aged adults

Marketing Budget Digital agency = $540,000

$250/hour 12 months

Paid Media = $400,000 Adwords/Display Keywords around $.90 per click

Tools and Tactics Twitter Instagram Blog Phone app

Coupons Contests New products #Bull’s-eye

• Pictures will show• Convenience• New products• Most purchased

products• Families having

fun with products

• Target: Shop in Your Sleep

• Humorous Blogs• Informational• Phone app

Blog + Phone app

Key Performance Indicators

Tracking social media -Twitter, Instagram, Blog Tracking customer purchasing patterns Google Analytics

SUMMARY

Social media = Awareness = Loyal customers

Promote convenience

Place for everything