Post on 25-Feb-2016
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Presented by Miriam Anderson LytleDivision Chief Community Service & Program Development, Gail
Borden Public Library District Elgin, Illinois
LACONI Piecing Together Adult ProgrammingDecember 6, 2013, Orland Park Public Library
Targeted Programming
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Who lives within your library’s boundary?
Mine Your Data
• Your library’s strategic plan• IMLS Museums, Libraries & 21st Century Skills
http://www.imls.gov/assets/1/AssetManager/21stCenturySkills.pdf
• Census 2010 & American Fact Finder• Your School District Report Card & Facts• City & County Reports• Chamber of Commerce & Visitor’s Bureau Reports
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
21st Century Themes• Critical Thinking &
Problem Solving • Creativity and
Innovation • Communication &
Collaboration • Visual Literacy • Scientific & Numerical
Literacy • Cross-Disciplinary
Thinking
• Basic Literacy • Information, Media &
Technology Skills • Life & Career Skills • Global Awareness • Financial, Economic,
Entrepreneurial, Business Literacy
• Civic Literacy • Health Literacy • Environmental Literacy
Discover & Understand Your Unique Demographic Segmentations
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Ask & Learn:
1) Who comes to the library for adult programs now?2) Who do you want to attract? (currently under-represented at programs according to your demographics) 3) Are offsite programs an option?
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
The Numbers Vs. The Impact – How to Count Success
Buck the trend of counting heads as interpreting success.
Library programs can transform lives!
Our Challenge : Let’s figure out how to quantify the qualitative data.
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Take the Program Outside the Building to Reach Your Audience
Example: Last year Norma Copes brought 34 Laughter Programs to reach 283 Seniors
What is Your Inspiration?
“If you build it, he will come…”
What is your Field of Dreams?
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Field of Dreams
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Field of Dreams
• http://www.youtube.com/v/sHTsQ9qePrQ
http://www.youtube.com/watch?v=sHTsQ9qePrQ
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Recognize the Importance ofAffinity Groups & Key Influencers Individuals in your Community
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Actively Listen to the Desires of Your Community Members
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Affinity Group Example: Congregation Knesseth Israel at the Jewish Immigrant Exhibit (2006) actualized many more programs and community projects in the past 7 years (gratis)
Key Influencer Example: One community college band member started summer concerts ala fresco (gratis)
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Program Outside: Elgin’s version of Ravinia
Kids asKey
Influencers
To Get the Parents(Events, Sensory
Storytimes, Spanish
Storytime, etc.)
Example: Multi-generational Hispanic families come to the library together to learn relaxation techniques
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Go with the Tide
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Be Sneaky: Instill Educational Outcomes in Fun
Example: Beauty and Brains targets Mothers & Daughters in a series created to reach Latinas
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Plan to Reach Your Demographic
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Engage Your Target Audience Well
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
PP
Pop Up Programs engage those who may not Sit Down for a program. Be sure to count them, too!
Notice: Dads and sons playing Chess and Checkers
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Go Hyper-local!
Program Evangelists are frequently those who have
contributed at a hyper-local level.
I never do a big project without the community. Engage your community in planning, performing, displays, outreach, marketing---really owning the project start to finish.
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Test Time!
Looking at The Big Read brochure,
• Identify as many special audience types as you can.
• What else do you observe about this targeted programming?
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Using a Secret Weapon
Permission and funding for a Project Coordinator, such as Hector Ocampo,an Iraq Combat Veteran.
The Wall that Healswww.vvmf.org
265 Volunteers gave 1,466 hoursTotal Visitors: 8,8716,950 Adults4,170 Veterans1,921 Children under 17yrs
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Measure Outcomes & Learn for Next Time
The Big Read reached 141,000 (Sept. 1-Nov. 11, 2013)
Targeted Programming
ProgramSelection
Funding
Measuring
Diverse Target
Audiences
Partnerships
Marketing
Active Listening
Setting
10 - 9- 8- 7- 6- 5- 4- 3- 2-1-0 Use of
Technology
LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013
Hit the Target with Your Library Programs