Post on 22-Jan-2018
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Rockers and Rebels
Katie Beth White
Demographics
• Generation: Generation Y Female • Age: 21-‐30 • Education: Graduated from SCAD • Job: Stylist, Fashion Marketing Manager • Income: $60,000-‐$90,000 • Marital Status: Engaged • Residence: Atlanta, Ga • Class: Middle to Upper Class
Psychographics • Fashion Forward • Fitness and health enthusiast • Creative mind • Free Spirited • Spiritual/Involved in church & women’s ministry • Fashion Entrepreneur • Developing a business plan • Buys based on quality • Shares opinions about products and services • Social Media and Blogging • Loyal to fashion brands and prefers boutiques • Changes hairstyle every 6 months • Often uses natural and organic beauty products • Family oriented • Plays on USTA tennis league • Attends concerts • Enjoys photography and mixed media painting • Drives a LR2 Landrover • Travels to tropical beaches and parent’s lake house • Enjoys sightseeing and trying new restaurants • Coffee and chocolate connoisseur
Our Girl: Willow Jolly
Our Target Market Consumer
Willow loves exploring every chance she can get, while finding inspiration for her future boutique. You can always find her having fun with her best friends, and she doesn’t go anywhere without her unique engagement ring. She is involved in her community and works full time.
Home
Shopping
Listens and Watches
Favorite Reads
Eats and Treats
jenis ice-‐cream, sun in my belly café, octane coffee
Style
Active Lifestyle
Muses