Post on 23-Feb-2016
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TASK BASED
Netherlands, March 16, 2010
Gerry McGoverngerry@customercarewords.comwww.customercarewords.com
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A user-centered site redesign experience
LCAWeb: Legal and Corporate Affairs (LCA) intranet portal for Microsoft worldwide
Example: user’s mental model
Old navigation:
New navigation:
Trademarks
Fictitious Names
Marketing
Fictitious Names
16% of participants found the topic.
100% of participants found the topic.
Task: You are looking for a person’s name to use in an example in a whitepaper.
Example: task-based organization and client language
Aug Sep Oct Nov Dec Jan-09 Feb Mar Apr May Jun Jul Aug Sep0
20
40
60
80
100
120
140
160
Old and new navigationTasks:• I need to renew my green card.• I need to create a new vendor contract.• What’s Microsoft’s open source software policy?• I want to file a patent.
Old navigation:
New navigation:
Changing our intranet
Security levelNN/MMYY
Make employees more productive – Release time for other productive work
Top level navigation
90 %
70 %
60 %
Demonstrating Result
Only five sample tasks demonstrate a time saving corresponding to more than
EUR 125.000:- per year*
The task based strategy demonstrates improved efficiency and potential cost savings for TetraPak
* 2500 h/year
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Sample Task
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• What are your company’s rules for maternity leave in your country?
SearchMore search options Help
HomepageIntranet Home | Class B | Class C | About Me | About Company
Expected1st click
Intranet Home | Class A | Class B | About Me | About Company
ABOUT ME
Training
Job Vacancies
Travel
Time and Payroll
Employee Benefits
Environment (Working, Local)
Career Development
SearchMore search options Help
About Me
Expected 2nd click
SearchMore search options Help
HomepageIntranet Home | Class B | Class C | About Me | About Company
Actual1st click
Intranet Home | Class A | Class B | About Me | About Company
ABOUT ME
Training
Job Vacancies
Travel
Time and Payroll
Employee Benefits
Environment (Working, Local)
Career Development
SearchMore search options Help
About Me
Actual 2nd click for 6/15 users
Intranet Home | Class A | Class B | About Me | About Company
ABOUT ME
Training
Job Vacancies
Travel
Time and Payroll
Employee Benefits
Environment (Working, Local)
Career Development
SearchMore search options Help
About Me
Only 1/15 clicked here
Intranet Home | Class A | Class B | About Me | About Company
ABOUT ME
Training
Job Vacancies
Travel
Time, Leave and Payroll
Employee Benefits
Environment (Working, Local)
Career Development
SearchMore search options Help
About Me
Time, Leave and Payroll
Tetra Pak Technical Service / Public Information05-07-07/Mats G Johansson
It’s about …
Publisher 10 min
Visitor 60 min Visitor 60 min Visitor 60 minVisitor 60 min Visitor 60 min 300
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Tetra Pak Technical Service / Public Information05-07-07/Mats G Johansson
Publisher 60 min
Visitor 10 min Visitor 10 min Visitor 10 minVisitor 10 minVisitor 10 min
60
50
It’s about …