Post on 10-Apr-2018
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8/8/2019 Tauck and Durband The Power of Travel: The Outcry and Opportunity for Sustainable Tourism
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THE POWER OF TRAVEL
The Outcry and Opportunity for Sustainable Tourism
Robin Tauck, President Randy Durband, Senior Partner
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An Industry ProtectsFinite resource
Its place for the future
Its integrity and ethics
Adaptability to change withthe times
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The TourismIndustry
Who Are We ?
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B eacon of Hope
Travel Industry
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U nprecedented GrowthInternational Arrivals Doubled 1995 - 2005
1950
25 millioninternational arrivals
2 010
1 billion
2 015
1.5 billion DomesticTravel2 007
87 5 million
?
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World Travel & Tourism Council
2020 Sustainability PlanWTTC is the Voice of the World s Foremost 100 Travel &Tourism CEO s and Leaders
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Lea i g t e alle ge li ate
S cial E vir e t Resp sibilityL cal Sustai able Gr wt
E ucati g cust ers
Gree i g supply
I vati , i vest e t ai frastructure
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World Travel & Tourism Council
2020 Sustainability PlanWTTC is the Voice of the World s Foremost 100 Travel &Tourism CEO s and Leaders
Joined forces with UN WTOPublic-private partnerships
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Tourism and Economy Employment
ABSOLUTE TERMS ABSOLUTE TERMS
2010 2020
Source: World Travel and Tourism Council
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Fastest Growing = Emerging Countries
20202010FASTEST GROWING F ASTEST GROWING
Source: World Travel and Tourism Council
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The growth of an industry
Source: World Travel and Tourism Council
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Governments
UN WTO
Conservation &World Heritage
B usiness & PrivateSector
WTTC & other
Why UN WTO joined with WTTC
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Engaging the private sector tourism companies
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Associations engaging with sustainable tourism
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Leveraging Partnerships
Conservation
Industry
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Experiential tourism Sightseeing to Sight-doing
Demand for authenticity Experiencing the real thing
Going Green Take care of the environment, personalresponsibility and choice
Search for fulfillment Authentic experiences with deepermeaning
Source: The Market for Responsible Tourism Products , SNV April 2010
1 st-World Travelers
Shifting to Responsible Travel
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Travelers Are B ecoming More Aware
44% of U. S. travelers consider environmental impact whenplanning travel ( Phocus Wright 2009, Going Green )
78 % of U.K. travelers say they will choose holidaysdesigned to be responsible (C oncerned C onsumer Index, Populus Jan 2008)
92% of young professions are inclined to work for a
company that is environmentally responsible ( WSJ 2007)
58 .5 million Americans will pay more for a travel companythat strives to preserve the environment ( TIA National Geo)
Do customers reallycare?
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Economic Development Through Tourism
Tourism supports export economies
Randy Durband
Jobs = economic growth for the bottom billion
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S ocialCultural
EconomicClimateChange
SUS TAINABLE TOUR ISM
Environmental
Source: *PhocusWright-Market Research 2008
Green is one part of Sustainable Tourism Socio-Economic Impacts are also part of it
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1 st-World TravelersShifting to Responsible Travel
N ever doubt that a small group of thoughtfulcommitted citizens can change the world;
indeed, it is the only thing that ever has .
Margaret Mead
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TU I Travel s response to growing consumer
concerns about carbon emissions
Grams of CO2per passenger kilometre
TUI T ravel Plc TUI s airlines 78
Low Cost Carriers Ryanair 96EasyJet 98
S cheduled flights Virgin Atlantic 133
British Airways 143
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Growing urgency among Travel Providers
to take action
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Think B ig.. with smaller projects
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Smaller is better
Many large projects fail Insufficient demand Local skills insufficient to maintain
Projects that are both sustainable andexperiential tend to be smaller projects
Even when large projects succeed theyconcentrate too many visitors in a small area
Dispersal of investment spreads the risk
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Vietnam UN ESCODemonstration Site
Three sites in Quang N amProvince :
Hoi An overvisited?
My Son emerging
Cham Islands - reserve
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Petra s Women s Co-operatives
U SAID-supporteddevelopment
5 x increase in income
450 families supported
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What s the Opportunity ?
Jobs
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COALITIONCOALITION FOR WO R LD HER ITAGEFOR WO R LD HER ITAGE DES TINATION SDES TINATION S
Tourism Developmentwww . solimarinternational . com
Sustainable Tourism Tools &Trainingwww . sustainabletravelinternational . org
Scientific , Academic, Volunteer ,Education www . save-travel . org
Private Sector Engagement&Marketing www . robintauck . com