TAUS Leaders Forum - Welocalize Presentation by Olga Beregovaya, VP Language Tools

DublinJune 2014

1,5 Years Later – In Translators’ Own Words

Assuming the responsibility for the process and for the delivery

We are NOT here to create problems for our clients and let the supply chain collect the pieces!

The “How”:

• Talent qualification + embracing the change + share the incentives• Supply chain targeted training – this client, this content, this engine • Clear quality and delivery time expectations on everyone’s part• Increase in engine quality decreases the PE effort – if it doesn’t, you’ve

got a problem!• Guiding the engine quality improvement via human feedback • Gather analytics for internal use and share with the MT developers

It Is All in the Supply Chain

Who Owns the Engine? The TRANSLATOR Does!

“…Why am I doing this?”

Your Solid Engine – Our Solid Gains

1 2 3 4 5-20%

0%

20%

40%

60%

80%

100%

Productivity Delta and Fluency

Human Evaluation Fluency Score (1-5)

Prod

uctiv

ity D

elta

1 2 3 4 5-20%

0%

20%

40%

60%

80%

100%

Productivity Delta and Adequacy

Human Evaluation Adequacy Score (1-5)

Prod

uctiv

ity D

elta

de_DE es_ES/LA fr_FR/CA it_IT pt_BR

-1.00-0.80-0.60-0.40-0.200.000.200.400.600.801.00

Adequacy, Fluency and PE Distance Correlation

Adequacy & PE Distance Fluency & PE Distance

MT Post-editing quality review results are continuously above target

Beyond the Final Quality Standards

Result

Target

Week 40

Week 41

Week 42

Week 43

Week 44

Week 45

Week 46

Week 47

Week 48

Week 49

Week 50

Week 51

Week 52

Week 53

99.30%

99.40%

99.50%

99.60%

99.70%

99.80%

99.90%

100.00%

Scoring The Variables

Content Brand Functionality Utility

Audience B2B B2C C2C

Voice Brand Industry User

Speed Real-Time Human Copy Writing

Spend Budget Priority Urgent

Scale High Volume Medium Volume Low Volume

What Drives the Quality Decisions?

Big Question:

Quality levels: what are we willing to compromise to preserve utility, gain speed and reduce costs?

How to we get the end user engaged and sold on the concept?

Beyond the Final Quality Standards

Contact:Olga Beregovaya, VP Language Tools Olga.Beregovaya@welocalize.comwww.welocalize.comwww.welocalize.com/wemtwww.welocalize.com/wemt/why-wemt/