TBEX Europe 2016, Blab and Facebook Live Streaming, Shawn Smith

transcript

Blab!How to use Blab and FaceBook

Live to Grow Your Audience, Brand, and List

Blab!How to use Blab and FaceBook

Live to Grow Your Audience, Brand, and List

That’s Me!

The Mobile Pro Guide to Live Streaming

Yours FREEIf you stay to the end of this session

Mobile Pro Tips on:• Production• Performance in Front of a Camera• Creating Content for Live Streaming• Field-tested Gear Recommendations

So I didn’t want to do video.

I tried it before...

Since 1994 I’ve flown over 850,000 miles

The main reason I started my online business at TheMobilePro.net was to create a business that afforded me location independence.

My goal was to stop trading dollars for hours.

What do I do Now?Most Podcasters struggle with the Tech and HOW to do podcasting & video.

I create step-by-step training courses to help Non-Techies create pro-quality podcasts & video, so they can focus on their CONTENT not the TECH... from Anywhere.

So that’s what I do.

That’s my WHAT.

But my WHY is different…

and my WHY is what drove me to try streaming video.

Since 2006, my wife and I have hosted over 1,500 missionaries from the U.S. on short-term missions in Guatemala

Concrete Floors

High-Efficiency Stoves

Vacation Bible School

Humanitarian Aid

NowIsTheTimeForMissions.com

So that’s WHY I do what I do.

That’s my WHY.

So here’s what happened earlier this year...

We needed to raise funds for35 Stoves in 5 Days

for the last 35 families on the list

5 Ways High-Efficiency Stoves Transform Lives of Children Living in

Extreme Poverty

• Gave me time to explain the benefits of the stoves & answer questions

• Deepened my relationship with my current audience and list

• Brought in a new audience

Live Video Streaming

After the Live Stream... We Funded 35 stoves in 2 Days

...and raised 10 more

Now maybe your purpose for trying streaming video is less dramatic than what mine was.

However, what it CAN do...

Is transform the lives of those you are serving in dramatic ways, by giving them something no other brand, blogger, or platform can do:

An opportunity to know YOU - their influencer - more intimately, and more personally.

“Proximity Is Power”

- Tony Robbins

"65% of inter-personal communication is non-verbal. Only an in-person meeting is more intimate than a live, conversational video”

@TheMobilePro_ #TBEX

And let me ask you this...

Think about those that YOU follow online…who have taught you, mentored you, challenged you, and inspired you.

Have you seen them in-person - at an event like TBEX?

Have you ever shaken their hand, or had coffee with them?

How did that make you feel?

If you’ve never met them, have you ever seen them on video?

Do you want to? Why?

My guess is to get to know them better…to deepen your relationship with them

And one more question - Do you remember what their hair looked like when you first met?

We tend to not remember the details of a meeting.

But we do remember the way it made us feel about the other person

Lou Mongello

• Benefits of live-streaming

• 2 different live-streaming platforms

• How you can build your audience, brand, and email list

Practical Nuts and Bolts

• Fast

• Easy

• Cheap - practically free

• Very little content prep-time

• Informal

Benefits of Streaming Video Over Other Content

• Unpolished & NO editing

• Sharable - both live, and afterwards

• Re-purpose in multiple mediums (video, audio, blog post, newsletter)

• Evergreen

• Ranks high in search engines & FaceBook Algorithms

• Super Popular

• No worries about your hair

"Being a Video Livestream Expert in travel is a great place to be, because live streaming is going to grow massively in the future."

- Ian Cleary, Opening Keynote of TBex Europe 2016

• FaceBook Live

• Blab.im

Two Successful Live Streaming Platforms

"FaceBook Live is the best way to interact with viewers in real time. Field their burning questions, hear what's on their mind and check out their Live Reactions to gauge how feel..."

- FaceBook

"Understanding Facebook Live is key if you’re a social media marketer; even if you don’t plan on using it, it marks an important trend in the social media and mobile technology worlds."

- FORBES Magazine

"Blab is a live-streaming platform that enables a public video chat among four participants at a time."

- Blab

"Blab video chat is like Periscope for groups of friends"

- Mashable

• Informal

• Sharable on Social - Live & Afterwards

• Share links in chat/comments

• Respond to chat/links live

• Create an Event & Promote BEFORE broadcast

Blab & FB Live - Similarities

• High-quality audio & video

• Computer and Smartphone Mobile- friendly - Consume & Create

• Need good WiFi or Cell connection (Min. 1 MB Upload Speed)

Blab & FB Live - Similarities

FB Live - One Format - 1 Video Stream + Chat Hosted via Smartphone (Can use w/Computer via WireCast)

Blab - Several Formats - Hosted via Computer or Smartphone Blab app

Blab & FB Live - Differences

Blab Formats - 1-4 Seats

1.Video Broadcast w/live Chat (1 seat)

2.Video Broadcast + SlideDeck (2 seats)

3.1-on-1 Interview (2 seats)

4.Group/Panel Discussion (2-4 seats)

5.Group/Audience Q&A (2-4 seats)

Re-purpose Content Afterwards?

• FB Live - No, not natively outside of FB

• Blab - Yes, you received post-broadcast email links to .mp4 video and .mp3 audio

Re-purpose Content Afterwards?

Blab - Allows You 4 Content Formats

1. - Blab recording on Blab.im

2. - .mp4 video - Upload to YouTube

3. - .mp4 video - Embed as Blog Post

4. - .mp3 audio - Upload to iTunes as Podcast

• @Lou Mongello - WDWRadio.com - Wed pm

• @Vagabrothers - VagaBrothers.com

Best Practices - FB Live

• @Michael Stelzner - Social Media Marketing

• @Michael Hyatt - MichaelHyatt.com

Best Practices - Blab

LiveStreaming - Do

• Re-purpose your most popular blog posts

• Have a 3-7 pt Outline of your content, and ‘talk about it'

• Be prepared, but not too-prepared

• React to audience in real-time

LiveStreaming - Do• Be conversational - Ask Questions, ask for comments and shares

• Be authentic, and vulnerable

• Invite Calls to Action to your Email List

LiveStreaming - Don’t

• Read your blog post

• Present or Preach

• Don’t pitch or sell directly during live stream - ask them to join your list

“Pitch a sale on social media and people will run for the exits. It’s out of context. It’s almost always inappropriate. But do it through an email campaign, and it just plain works.”

- Frank Kenny

Why Build Your Email List?

“You don’t want to build your home-base on rented property. You own and control your domain, and your email list, that’s it. If FaceBook disappears or gets bought out tomorrow, you still can contact your followers via your list.”

- Michael Hyatt

Why Build Your Email List?

Effective List-building Strategies

• Create an Event

• Promote Event IN ADVANCE of live broadcast

• Ask participants to share broadcast via social during & after

• Have a Call to Action

Effective Calls To Action

• Offer link in Chat to an Email Opt-in 1 pg PDF, guide, map, recipe, infographic (MailChimp, Optin Monster, LeadPages)

• Promote an Event - Workshop, webinar, meetup, sign up (WebinarJam, EventBrite)

Effective Calls To Action

• Promote an upcoming product/service - sign up to get notified (Mailing List)

• Informal review of a product/service/site - sign up to get notified about more reviews (Mailing List)

FaceBook Live Demo

Take that next step in your relationship with your audience...

Try a 10-15 min. FaceBook Live streaming video with your smartphone THIS WEEK - from Stockholm - before you travel to your next stop.

Action Step Challenge

Topic?

Have a Fika with them - A Coffee Break

From a cafe, or from a hotel lobby/restaurant/room.

Share...

• Explain what a Fika is, and how the coffee and pastries taste similar to _______ but different from ______

• Your favorite food experience or FamTrip in Stockholm and WHY you liked it.

Interact: Ask your audience...

• What’s your favorite Swedish food/ dish?

• Where is someplace you would like to travel to,

• Where would you like to see ME travel to?

Do it TODAY or BEFORE you leave Stockholm

Try it! Give that raving fan of yours An opportunity to know YOU better

And don’t worry about how your hair looks…

Get my FREE PDFThe Mobile Pro Guide to Live Streaming:

@TheMobilePro_ Shawn Smith

TheMobilePro.net/tbexeurope